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Joe Woods, Humanavitality CEO, on how the company is offering people incentives, like prizes and games, to get healthy.
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Yeah thank you.
All right a major health care provider is helping members will take better care of themselves and -- often them prizes to do it -- woods is CEO of Humana vitality.
Program -- talk about -- what about this idea that it's not enough that I wanna live longer actually need gains in prices to get me to lose weight.
Well you know we think everybody wants to improve their health and level good lifestyle.
But a lot of people either lack the motivation or maybe don't even know where to start so what we created with a program that helps give personal guidance.
So that individuals can participate they can achieve their goals and get reward and all along the way.
That's one point three million people already participating in that what kind of prices can I get.
The prices are very wide we have about 600000 different items that you can choose from anything from.
Up odometer or -- heart rate monitor that can help you with your -- experience all the way out still.
Getting discounts on vacations days or even home electronics -- think it'll take a vacation over the the dollar but and what kinds activities do we have to do did to win these prices.
-- the activities are really broad and there anywhere from.
Learning about educational programs when it comes to nutrition and eating right or fitness.
Still walking steps and getting it monitored on your -- diameter.
Up to even getting your preventive health care services -- your health care provider.
All of those are reward people events to help people along their journey the decade a gadget on lining -- that this is well so it's kind of fun to track stuff tells -- that.
Absolutely that we think that's one of the really unique program features of Humana vitality and that is.
Consumers don't have to report the -- of himself we have a lot of partners whether it's.
Devices like -- odometer or a network of providers.
That send us data automatically so we can verify all of these results and really take the burden off the consumer.
They can just enjoy the program have fun and get rewarded.
-- -- little -- twenty seconds.
Why not use disincentives why not charge me more if I'm overweight for my health care at my company.
Yeah that's the -- -- carrot -- -- -- Thing that goes on today about what we really are wanting to do is we're trying to create something that has access for folks.
No matter where they're starting from so that they can be successful in this program and that they can understand what their goals are and how to achieve -- so.
We really think this approach is much more motivation all right much kinder thanks Joseph woods with Humana vitality in Chicago.
Good question about the -- of I think you know you have -- are that.
