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Weight Watchers CEO Dave Kirchhoff on the growing number of overweight and obese Americans and his book, “Weight Loss Boss.”
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Much Jessica Simpson -- time just the latest celebrity -- gonna talk about Weight Watchers and she's joined up three billion dollar deal apparently.
David -- across the C yellow and the president at weight -- -- also the author of the new books of the book is about baseball now.
It's the weight loss boss in David is here good to see you.
And so actually I'm the only official new celebrity for Weight Watchers because of just -- referred to was in the -- real.
Also orders were ahead as there were ahead of the game on the good good value in your view of future -- -- -- -- Talk talk about the business a little bit and then we'll talk of the book and a second but the this that this is the last earnings report and I'm pocketed suitors say all let's get were recorded a quarter you missed expectations largely from what I read because she spent one marketing but it's not a part of a bigger strategy.
For the future.
You know what was import about last quarter is that we increase engagement again on another words total volume in our business was up 12% vs the previous first quarter which was by far the biggest quarter we've ever had.
A lot of that was driven by success in driving -- one product particularly with men.
Which is a big news for us for us which is giving guys a pickle hold these results -- These stats and and we did the story the other day I guess is the CDC and some universities came out with forty some percent of that.
People by the your 20s30 you're gonna -- OB I mean what do you make -- that someone in your.
Business and what's the best way to tackle and you're gonna say Weight Watchers what people say what you just -- a total not a program -- to the total wife changed just eat differently than we ever half.
Well that's true in if you look at the reason and obesity is children were of the most important messages that came out of this this associate with a 42% statistic is that.
We can't keep saying it's about -- power.
Because it's not about -- -- which was frankly the reason I wrote this book in the first place OK tell me about so that and what the how that relates so the book related to my own process.
You know losing weight -- an intern with the for a long time and more importantly housing keeping it off for three years and relating impact of a science.
How people deal with weight loss sustainably.
Which is not a big surprise is about changing behavior yes so the secret news.
How we create new habits the secretive how we manager that's the department.
Than -- power that.
It is different from -- part of Will Power says you should be able to resist temptation.
OK what I would say is like if you know bit like a part of his friend is going to be a problem for you don't have a around and of it sounds like a simple suggestion -- distorted but it's actually there's a lot of important science behind.
-- David good luck with the book it's called weight loss boss right -- David Kirk Cox is CEO -- Weight -- thanks a lot for.
