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Business Expert Sites Major Growth in Mobile Shopping

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    Catherine Moellering on how to use growth in mobile commerce to your advantage.

  • Duration 7:36
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Post office are right and now we're going to go over to Katherine -- -- how are you.

See you you -- -- executive vice president of Toby -- -- -- who we know for the -- report rate that's going -- viewers what that is sure -- -- -- trend consulting company and we work with nature international retailers and and also like domestic ones OK and I see here with the trends at your beautiful and in silver until -- on right yeah.

-- -- -- E-commerce -- with.

Right absolutely we -- today at a -- southern York times story about Amazon their clothing market and who you know clothing and apparel is such a tough spot for Amazon like the one industry they couldn't -- And then they signed on with that happen now in -- Michael quarries and it's -- for them.

Absolutely and then next sort of the new frontier is and commerce and mobile commerce and -- generally caught in the industry that I guess there was -- eight dollars it's and I -- congress the difference is.

And commerce is purchasing with your spot found like and this is a massive growing.

Area health classes grounding its 786%.

-- that -- that's the forecast.

In the next few years a 100% -- -- I -- and I say to my clients all the time listen if you do not and evaluate a mobile commerce strategy.

-- just not gonna be in the game you have to be relevant so.

Right now we're at about seven billion in the US and it's projected 117 billion dollars.

In mobile commerce that projected to grow to 31000000031.

-- our market and about -- the next three years I think it's 2015 that's correct and then worldwide it a well over a 150 billion sometimes act and -- -- if you're a business out there I'm looking at the chart that's incredible appeared this is not there you have to do.

Have some sort of strategy to get people shop on their Smartphone you are a 100% crazy I don't want and I found yeah.

I house talk what -- you be tempted right I mean I -- and I -- up as much as they -- and now but I don't get carted around me right and that's actually called T comers that's tablet commerce.

And it sort of that not so mobile mobile commerce because.

People -- and -- -- their couches.

-- do we need -- there any need at him but it's very dangerous to be their own hinting just doesn't think if we're not just shopping.

Other good news is we're also getting a lot of great information on there I -- so.

Where finding out about promotions and coupons where.

Getting on to read reviews on products -- I think we have a little slide here that shows all the different things that consumers are using on their mobile plans -- And we're expected just to see the usage.

Increase and Cisco actually just recently published -- really interest in study.

By the end of 2012.

There will be more Smart -- on the planet than people.

So.

You know take a moment to digest that again -- from a business perspective it is just so critical for businesses to really.

Think about what mobile commerce means to -- and means within their business strategy.

So what does that typically -- is it to have a website catered to us Smartphone -- it is it to have more promotion code now there where you can you wanna look for.

Coupons and refunds and discounts are dancing and then.

Retail -- not or something yes up with all the different -- a great minds so as -- businesses be putting coats on to those insurance shady dealings.

Great questions and and there's a couple a couple of sort of heat -- that we think about -- commerce one of the things we're very.

Commonly seen as the use of -- our heads with that and to our stands for quick response -- its sordid events.

More sophisticated.

Grown -- big sister of the UPC cut which read -- all used to seeing for years and years.

And the QR -- is -- two.

And it's actually been around since 1994 it was developed.

-- by a subsidiary.

If Toyota in 1994.

-- -- to track on -- during the manufacturing process.

But with the -- a Smart spends Smart -- realized oh my gosh consumers are caring scanners in their pocket.

Let's figure out how do you NASDAQ you can -- exactly -- by assets -- great example I think these people do that yes I have done I see people do yes and here's a great example there's a company called Green -- is one of my favorite.

-- annoying little stickers that you get on your produce and -- -- -- to take off.

-- brain scans has figured out how to put -- -- -- on those little stickers.

-- what you can do is you can stand at apple for example -- with your Smart fan.

You can get a video the orchard in which it was ground.

You can get nutritional information and you can get recipes from an apple for how well our conceivably really outline that information because -- you could right exactly he was not not recommend that percent of bonds any time.

-- -- that could be devastating today stamp out.

I'm but -- in in all honesty it's a really exciting areas grants.

And you know we're excited to see how it's going to I'm going -- -- and again at the same -- study really suggest that that that serious growth is going to be in video and about two thirds at all mobile traffic is going to be video based by 2016 so.

I expect this to really impact in -- And I think some of the other areas that will be interesting to watch.

Is it that mobile wallet.

This is a concept -- Google has -- mobile while Greek Paper something with -- Smart exactly NBC -- Starbucks doing that every -- -- but -- -- you lose your Smartphone exactly I mean is safety is certainly an issue and I'm not that concerned I think that there are a lot of brilliant minds that are at work that out.

On any of only 38% -- Smart tenured users today have actually purchased with their Smart out an hour to tell you it's apparent -- Think -- I don't wanna be behind you and -- line yeah.

Begging for I don't eateries and -- not entering telstar rebels yeah but I mean but again it really.

Exciting area and one that we expect to see just become increasingly important and I'll I'll leave you with one great story.

As a great company called Tesco that are based in Korea Iran number two in the marketplace and they sell predominantly -- -- -- groceries.

And when they took time to study why they were number two what they found out number one and not number one is number one I don't know often act.

I didn't -- it -- -- -- that could reach and shop for their hundreds and gracefully groceries primarily near where they work and when they looked at their real estate they're really my thoughts.

Well that's not where our stores are so figuring out a strategy okay yes -- -- invest a tiny capital and buy new stores build new stores are.

We -- to turn to your mobile commerce so what they did is they created are much cheaper and we have a slighted as they created a mobile.

Virtual -- grocery store on the Korean subways.

And shoppers could go up.

And take.

Stand with bare metal fan you know what they want -- can see at a court -- now or is she is.

Really any thing that you need in your daily life and you add on -- -- -- put it in your basket and you will be delivered to you at home that night.

So I think this is really the future -- I I agree we yeah and in -- me Ifill also altering how can I feel ripped Out Magazine pages and then put the beautiful there.

That pretty soon to -- getting -- -- we -- a governor can't 102 answer what is the state of the consumer now.

State of the consumer I think is I'm she expects a lot I think even the economy is getting better.

Unless you really wants to see the retail work for her dollar -- -- Catharine hollering executive vice president you know -- Thank you thank you so much for coming on I was reading -- just -- me and aids may prove so my.

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