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Some more time but -- -- switch gears right now -- head over to Brenda Gallagher the VP of sales with your name professional brands.
A huge make up company and cosmetic company skin care -- What is it exactly that you do we.
Are in prestige private label company and what we specialize in is taking the fashion trends translating them into color formulations and skin care formulations.
And presenting them to businesses for their own personal collection clearly kinda at a factory that businesses buy their products front we are manufactures and -- -- -- the -- and you've seen.
And that cosmetic industry is booming not only is -- demand from makeup artists but also for ski -- can you talk about -- are the trends are definitely because of the economic.
Climate basically what you have is the top brands are going into -- and so they're actually driving price.
And then you have the consumer who's looking for affordability and she's also looking for the best technology deliver results.
So all of those elements together make the private label sector a really exciting place to be right now.
Is it true that you know maybe spending sixty I have great ice -- is an affordable luxury in something and maybe it tougher economic times along -- splurge on everything I -- I think today what people are doing is to get the best results -- any amount of money that they choose to spend and it's really based on the consumer and -- the overall brand -- positioning -- -- -- to speak directly to their demographic right.
Okay what are what color -- is in right now I know it's all about how we look at the genes that would I don't know the sorbet colors cannot change -- -- about -- -- -- a 100 definitely what we do is we look at the fashion runway we take those elements and we translate -- to congress -- before.
So in spring if you walk into any smaller any luxury environment you're gonna see very very pop colors that's on handbags on choose and on any kind of -- face on the face what we do is we translated that into with glasses and so we have a really -- vibrant collection that we have for our customers -- you rightly accuse you ally.
It you know they can go either way I mean the brow is a beautiful -- brown now lips are popping.
And in skin care they're really just looking to deliver fusion between skin care and cosmetics -- -- foundations of performing.
Anti aging qualities for -- so.
It's the multi functional -- components that people are looking for bold -- a boulder brow young and then you have the absolute flip side which is.
Beautifully bare skin just a touch of color on the -- she really jealous things Indiana I don't know once I'm sure some products can deliver that break.
It's all about maintenance and and for women you have to make sure that you're treating your skin first and foremost before you put your makeup -- Because a beautifully.
Handled skin just really helps accentuate the color so how many businesses by.
Thousands -- -- -- company yeah OK yeah thank you need to -- your growth over the past couple of years now.
Our growth is primarily in foundations and we also have our growth in what we call primaries and primus is getting their skin maybe it's the bridge between your foundation and -- -- care what.
They don't.
Now I think it's you maybe hadn't -- the right formula yet at zone with his talk to -- later on because when it's my beloved.
-- -- How would -- moon described as a threat that so for a -- -- is a new trend where you pay money upfront to let let's say a week with the weekly excited me since July -- got I don't think you need.
Any brand or any entity brings a threat -- -- do is they push the -- and the -- for the consumer to want more and faster.
So multi functional products is what people are looking for the fusion between skin care and cosmetics.
-- -- -- -- -- different that how it is the money back is always -- us well look you know -- when the brands come to us what they're looking to us for.
If they're looking for that translation and fashion.
And then they -- their style of their technology leave the -- their creativity on to the formulas so when we as a private label company CR brands become alive it's really.
It's really something special how do you supports mommy and I didn't make up artists out there what we do is we we talked to.
And we try to find out what their demographic as we try to find out what their consumers are looking forward and we try to figure out with their point of difference -- to market.
Once we do that our formula of our library finalists is in several -- large and any of our sales consultants can actually.
Kind of sit them down as quickly as they can present formulas for them to consider and then -- brand of the artist takes it from there.
What you have here what -- You will those arms to things in particular I -- lipsticks because.
The last five years look losses have been on a trend everybody goes to look losses.
But now what you're seeing in fashion especially what we're we're edging towards which -- fall.
You're gonna see very dramatic looks if you look on the on Fifth Avenue 57 street you're gonna see.
Fashion that's very dramatic and it's although to be translating through the color lipstick is on the rise.
Lipsticks that help hydrate your skin and hydrate your lips is very very much on the -- so we have two beautiful sunshine heart and I have.
Are you have -- that we actually launched last year and we're extending that collection this fall and we also have a new transforming lives found -- color.
And what that does is -- kind of marries together hydration.
And lipsticks in the very beautiful color spectrum.
And a -- -- -- -- out here I think there is some where the market is right now women as in -- status it.
It's expensive and that's why the hybrid formulas are what people want so people are editing down their collections they want to choose one Formula One product.
That gives everything.
Right now skin care in terms of hydration and anti aging of the two highest sectors in skin care.
And so we have tons of skin care formulas that are -- beautiful -- from.
And down we're gonna pull up your let's say right now your name professionals your name pro dot com your name pro dot com yeah we're looking at your website and we -- -- -- looking at your products upset at that.
They don't have a label -- private company comes and you have the option of putting your -- line with your name professional -- you have the best quality products the best innovation and you have on trend.
Yes products.
Seems like you know exactly what you're talking about and that library to choose from is pretty events yeah.
I think I think he's a much -- -- for coming on -- Ametek ASA definitely after -- show thank you.
