Enter the Competitive World of New York Fashion
How Raul Peñaranda is making his own mark in the industry.
- Duration 9:42
- Date May 7, 2012
How Raul Peñaranda is making his own mark in the industry.
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Hey welcome back everybody -- their business half hour of foxnews.com live with -- and me in line we're joined by rule role Canada.
Hi how -- you fashion designer absolutely -- Thank you think you well you know I think.
Five cents an extension of people personality and you know you just get out with something that make you feel good in the used to.
They -- got a striped -- yes.
Different directions straight pullover are being met people over exactly plaid jacket exactly and it's working so -- -- -- -- -- you know.
Well you know what I think that that these credit because again I think Tyson is an extension of people personality anything you feel.
Dad you can -- color you can pull so many -- and you feel confident.
That's what makes -- stand -- from the -- so I think that might personally he's basically.
That you know just in the.
What they can't stand out ecstatically they make you feel good.
Very true very -- and hopefully you do it's eight outlook city he's not exceed the music press that you should your very first collection and there actually four actually.
For collection -- -- for collection yet okay but it was your first time presenting at that yes a question we're now did you present at Lincoln center at the tents -- on site.
-- site and but that is still a huge expense where where exactly did you percent.
I would percent that it didn't you -- laugh in Paris which is like an amazing location where all -- beat these kind of has shown.
And he was basically a dream come true because you know you know we see these fashion weeks.
Years before to now be part of they'll be -- -- and calendar.
Yeah -- my older.
-- want to be senator.
It's an amazing -- and it spending with near -- going let's talk about your designs before right by -- going to be we're looking happening you described it -- says midnight opulence right so what are we seeing on the screen right now describe these images to us.
Yet these -- these sort -- -- operates about quality in -- -- understanding that woman's body.
About their spending debt you know to be viewed for use have to have confidence -- simple -- And now father is that make you feel look what a what kind as a respects yes hello -- there you -- out.
You know I didn't mean to open up from me you did beauty of this kind of beauty that you never see and you don't concentrate -- now it may take that.
In today's every hospital my life sometimes we're so focused in -- doing so many thing that we don't take back.
Briefed in understand that -- -- best CD of the world leaving a great life so for me that does mean that openness.
But you come from background that's Latin America and he grew up in Miami yes yes yes so how -- geography affected your design tremendous did not read southeast.
It -- Yeah you don't tremendously because -- are you getting to New York -- -- -- An amazing city full of energy and -- -- -- hello my -- -- but then you have to kind of like interpreted for the customer in to your surroundings so.
Oh you need to make money say you've been that people want to buy absolutely we're critical fact that's talking about the -- in his.
Every designer I speak to -- to show it here fashion.
And and in the past the expenses that -- fashion -- are hundreds of thousands of dollars absolutely so now what is happening -- you have off site locations where -- still a pretty penny but much less than costume designers can show upside which is what you get -- and bandwidth and -- -- -- and -- buzz around Fashion Week in the blood and that.
Tweets and FaceBook messages you get your name out there -- -- -- of.
Absolutely I think it's a combination of having -- -- this common sense.
-- this -- -- you can -- the social media.
In understanding that -- a small company I don't have enough money to pay a PR I don't have the money to you know to to more like he was the -- that become any.
But you -- all of these tools can make Q.
-- is that when you put that.
To apart all the oval all the fuss and house of that be good for forty years you would -- level and if a woman that I love that -- had they find it.
In my website.
And you know once I'm still -- pinching myself because everything's happening so -- Almost Sweeney live in boutiques in nine of the eleven with these and you know what these fifteen is studying the company would this economy.
A lot of people say why you start up clothing line do you start what -- last year a pet are you an end and I think you know what.
Big you know they did that with Kenneth Lay even worst it can be any wars that -- laid out so to me it's late.
What do with situation -- and just happy to to be negative but the thing -- thought -- you get your money with that.
Well you know whether those at eleven years of savings I -- the work for all you.
Into yourself absolutely I don't have any investors I myself my partner that would be too -- for sixteen years while the -- and it's -- you know every -- that we safe.
He's what they can as -- well.
I'm gonna put some very Smart right now yes let me know if you know -- this person and it's hope I do not know the formula for success but I do you know the formula for failure.
That's the that would bring -- -- Yet that you know what's in these kind of late on the first person to say I don't know if I don't know when they say I don't know the most powerful sentenced.
Because all the people in the industry can understand it sit.
These guy has the -- To me money my goal is to become the next five -- fashion house for that incineration.
That is no doubt do I know -- wrote I don't know the road.
But we -- networking my friends five million people who believe that -- make -- work.
We talk about fabric for a second absolutely huge inflation -- in the market for silk for client for -- -- every.
Fabric out there and how do you manage that you look at the price -- -- you buying advance.
Yet he will I do I usually what we've been most incredible new -- you wrote.
You European European -- who -- a whole lot I acquired through networking in past class and houses.
And of course price has to do with everything because you know -- of the day as you said.
I wouldn't be successful.
And I will like to make money and is is he said he said it's up.
What do what's the question so -- it's a very important and yet you have to -- -- because.
I -- to -- something beauty for.
But this intense something that people understand this quality what are your price points price point in Madrid says -- around 700.
211100 -- cut progressives are upscale consumer it is it is he's a very school -- Lying find market in and we have to go through which we -- -- excited to show and so many red -- anything and Teddy Kennedy celebrities where I had T yeah.
Yes I had you know by enemy in those president at the apprentices -- she was waiting you know -- -- so -- yet and that the initial so she could be how.
And -- -- -- and also understanding companies.
Like that that help you to on Madison understand he's part of the -- -- growth think.
Feast on line button always going to resource.
Rebecca Taylor once told me that.
I lover -- she's a great amazing.
He -- to design something -- think about cost and then she you know give it to her marketing team and -- and her CEO and they say it will Rebecca.
You don't need five -- but.
Maybe just for and we could save some money do you -- -- that that kind of business minded -- major decisions at all.
Absolutely looking from a corporate fashion house that -- used to have these meeting quote part of meetings.
When he was like a war I have to defend my -- -- my pretty but those.
Well sales will -- no double the cost too much into the -- now that I'm on my on or leg now that -- -- one -- so I'm always thinking.
Besides says we loved about the Libby says that okay maybe if they want to put in the -- -- -- you get about a possible.
Do you show at all in Colombia Venezuela know -- known.
Don't know because you know a decent Athena suffice in the senate is could you start in one of the most important -- and -- seen in the world which -- New York.
Unique to continue can -- move -- Fuller with -- Korea from here will be London Paris and Milan.
I would do and who is officials from -- -- one and established as a company right now nobody know whose role but.
Well -- did you -- asking and getting told let my producer and that they wanna know wearing a -- -- Yeah manufacture them and then can you tell us again where they absolutely you know.
Mike probable source proudly manufactured in United States -- -- pretty -- so yeah.
I know your thoughts yeah he's he's seriously see -- political RNC random.
He does all the for those who for Catalina for all that -- -- it -- me this -- theme I went to be in the same stores models being named.
But class entirely unique video elegantly.
Five -- visitors -- it.
-- love -- but you know with a big car I -- that that's -- because that I think that everything is perception when you see for example -- website.
And when you see everything we do you see that -- few people doing these with quality.
You know what does the formula for success rate on FaceBook or Twitter yes I'm what I'm on FaceBook wrote but it and that of my -- -- we -- opinion on the world.
And and -- to get might -- -- -- Been stress they knew -- citing the I that I needed al-Qaeda made it okay funny you should they let you should I -- -- I think a lot of content but.
And my last question for you is what actually is coming up -- -- hey nick news would accept them or wish gonna sprees 2013.
-- union that one.
All -- -- that will be in -- when standing invitation out there.
And I -- love to address here.
You are definite excellent well -- thank you for your time is getting great story and you're out which announced stealing -- -- none of the formula but I think that.
But I -- know the formula for -- think you -- six.
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