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Brightstar Cares’ Bright Future

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    Shelly Sun, Brightstar Care CEO, on her business model’s success and her plan to go public in 2015.

  • Duration 3:28
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For the second year in a row bright star -- with -- -- -- fastest growing woman owned company in North America by that women presidents' organization in American Express open.

Joining us now is bright starts here -- and CEO Shelly -- shouted congratulations.

Second time around YQ one twice and around.

But we've really been focused on growth I mean it's a very big honor to receive.

This for -- -- one time but let alone a second time.

I just because we're really a high performance culture warrior our franchisees to our corporate staff to -- 101000 caregivers we have taking care of families every day.

Everyone is a working to make a difference in the lives of others and doing now with all we've got so it's great to be recognized and that's it that significant level of growth that we've achieved it over the last several years.

If you don't have they realize that -- point three million there -- it point three million women owned businesses out there contributing about one point three trillion to the national economy employing seven point seven million people.

Lots and lots of women -- in lots -- good things out there.

Your company -- in particular helping with elder care kid care staffing solutions I know this is a personal issue that got -- going with this.

But -- decided to franchise in 2006 why why not keep volunteer on umbrella.

We believe the reason we were so successful is the people we were taking care of were part of our community they went missing church.

We saw on at the grocery store -- part of our community.

And I may not have the same level of commitment from an employee a thousand miles away and so franchising really just made great sense from a business model.

We had great trademarks marketing technology in place that we want and the passion and the commitment of a local owner.

And so partnering to gather our brand our processes our technology.

But their local relationships.

And -- and involvement and the community could make sure.

That our consumers have the best care possible and that's what bright -- all about.

So let me ask you as a woman who runs a large business and has a family what what's the hardest part.

I think it's just that and it's very hard to be a female CEO and have small children.

Always try and decide on a given day in my gonna be a great mommy today -- my going to be a great CEO today and got 27 year old boys who -- -- -- proud of their mom's still want more of her than they probably get on a daily basis.

It's interesting -- seem to have that problem but I don't credit.

250 franchise -- there and 38 states in you -- about going public in 2015 how come.

We want to offer services to consumers across the whole concierge -- spectrum so whether they need.

Care in our home like health care services like we provide or they might need hospice services are they might he assisted living they might need sound.

Daycare type services for their children or for their parents handyman services access to capital -- allow us to.

Broaden our business model to offer more to that consumer.

And to allow us to attract and retain the best talent all of my employees are on a stock option plans.

-- the ability to access.

Liquidity while I'll probably die at my desk fifty years from now and found -- don't give me an opportunity to make sure were accessing the right capital do do the right things right and continue to scale of the business model.

You know make your employees very Pratt and your boys to show -- and CEO breaks are care mission is an undercover boss pretty -- -- -- pretty pretty cool at.

And I share what the.

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