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Why TV and Print Should Fear Facebook
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FBN's Dennis Kneale on Facebook's plans to take advertising market share from other media outlets.
- Duration 1:40
- Date May 4, 2012
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FBN's Dennis Kneale on Facebook's plans to take advertising market share from other media outlets.
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I don't Disney -- not is cover and the big story -- now based black and Dennis joins us now.
All right got so FaceBook it says it is -- Making the world more open and connected but a closer look at its IPO shows a hidden agenda it needs to destroy old media look at the 600 billion dollar global ad market now direct mail that ought to be their first target corner of the business terribly antiquated but no.
FaceBook -- squarely at TV radio and print a combined 60% of annual ad sales.
Now Facebook's reach -- any old media outpost 901 million active monthly users 130 million daily -- US half a million daily fans around the world.
And mobile fastest growing segment.
Already almost half a billion every month around the world.
And dead FaceBook saying it's a better that old media -- -- -- right global consumers up to 95% accuracy first is as low as 35% for old media.
Now offering doctrine put up impressive testimonials and except for small business Saturday -- over nine million people point 3% rising cards -- is that they PF Chang.
50000 FaceBook fans -- the coupon 40% first time customers.
19140.
Million users hit in 218 countries the World -- seven million people interact with in -- FaceBook is getting -- right cocky guys who points out season finale American Idol 29 million viewers.
A transformer -- -- on the website 65 million old media better look out.
Wow -- -- it is what share and that does is now.
Held -- online and it is that -- up.
Oh yeah that's going up -- was at 68 billion dollars 12% of the globe glad that's when he ten.
Forecasts -- -- only 16% by 2015 so based on putting it to work yet.