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Bourbon Makes a Comeback

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  • Description

    Brown Forman senior vice president Mike Keyes weighs in on the state of business.

  • Duration 2:13
  • Date

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This transcript is automatically generated

It's very much senator.

-- get off the races are brown Foreman it's would burden reserve -- is the official Berman.

Of tomorrow's Kentucky Derby Lawrence of an -- is mixing drinks and things up at Churchill -- and Louisville Lauren.

Nice assignment guys yes and I'm joined by the senior vice president of brown -- my keys.

And they're by a band and there early times means you love is BS this drink up the content Peter enough that the past 25 years -- -- -- -- say.

-- permanent fat and it's back in a big way because of their time of the cocktail we've got mad -- we have Fort Worth and higher.

And nearly double production -- Well are actually we make our own barrels here a little looking -- yet but on -- second shift because all of our -- whiskey has to be made new oak barrels and so we have a business is doing quite well again that's tremendous.

And let's talk about that business because sitting here in front of -- guys we have.

A 1000 dollar mint -- which is right over here they will sell 65 and -- -- fifteen laps.

And over here we have these sold out 2002009.

Until we're ready yet -- outside time and money that gold output by disease and what do you do another money.

You have that they're bought by area folks here at the races sometimes people who are lucky winners sometimes celebrities sometimes just people who want on the momentum of getting this -- -- -- -- An intimate 2000 to knock on well we have we have men from two different places from California and from here in Kentucky we have -- two different types of sugars.

And then we actually have a nice that comes from water and maiden.

From Versailles France.

And also from her sales Kentucky's.

I just can't see -- as a possible and it's not solicit and then you know obviously the derby game gains -- -- furlough or and you're face down here.

Get your name is everywhere you're such -- huge sponsor what -- -- Weekend.

There you derby for us is is phenomenal we're we've been a proud global citizen since 1870 the derby started an 1875.

As -- company has gotten bigger and more global it's a great opportunity for us to expose -- -- corporate headquarters saying Kentucky to our.

Our -- and or suppliers and our partners around the world.

-- I will see BL and until all of my friends back to you.

Please do the congratulations on wearing that hat without any sense --

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