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Salsa the New Ketchup?

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  • Description

    Author Gustavo Arellano on his new book, “Taco USA”, and the success of Mexican cuisine.

  • Duration 5:20
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This transcript is automatically generated

-- now.

Mr.

real -- up even close to pronounce your name correctly.

Yet Mary yellow got a dog I would tell people to a double L I think of -- -- so it comes out saying Arianna -- got a pretty -- I'll tell you aren't arguing.

-- BM did thank you for having me -- are -- I've -- Orange County California right now plus Citi.

Consummate all semester -- a little nervous and oh yeah love Riverside.

So all I'm in out.

Of Citi anyplace and encountering.

I don't -- -- just some good -- confirmed.

Or -- Valued at depends on where -- -- where you're out you're out New Mexico's side you have to go of course data pats down south and hats go through.

-- -- heavier bid to choke that down a lot method in the -- valley.

I got the best -- got up on the planet I don't even talk about you that you got out.

There of course they haven't acted in New Mexico style of the Green Chile from there actually magnificent at this.

Classic road have Steiner that right next to biker bar so you.

The best.

-- -- -- Lana on the planet.

I think so I I actually didn't eating.

As for the past five years for research for my book had been eating Mexican food all across the United States -- -- lot of happens to be what might be reduces net Cincinnati and -- -- of course but.

Today -- -- from New Mexico unlike what -- Americans -- -- data which is rolled they can't stacks of like three tortillas.

I'd like basically like pancakes and they have achieved in between each of them with the Green -- stopped on top of everything and you put a -- got top.

The best she's until long.

Absolutely law bodega.

-- Texas.

I've yet to go there on John.

-- -- and cheese that's along all over taxes.

Amended our -- morning all over.

-- Maxtor Arizona California.

Hands down best choose it's -- on the planet -- what what maker so good.

I don't know I don't know that just.

And I mean no mas and -- actually for a rodeo.

-- -- -- -- -- -- -- -- -- -- -- Well gotta check amount.

I'll smash considered conquered America Canada -- -- -- Mexican food Americans for the moment they've been able to -- Mexican food.

They have wanted it they have devoured and that they said what's next it's created a multi billion dollar industry.

That had been around what does not since some people think only can talk about Mexicans have been popular in this country but really it's been -- -- to 1880 god one had he had.

To Molly mangling all across the United States selling tamales on the other hand he had camcorders putting what we now know it's chilly but used to be known to nickel -- -- -- from San Antonio.

And that was a pretty popular Mexican food and ever since then you've had Americans.

Buying cookbooks buying hot -- Bangkok those buying tortilla that mean for.

For a time there was tortillas in -- can which -- that most people can no longer conceive of because.

Who would want me tortillas and again by Americans made into a million dollar industry from the fifties right through the seventy.

What's most popular Mexicans -- -- liberate -- our.

-- -- -- -- -- -- -- He had the debris don't believe that in the United States since 1950s but the taco has been around since 1920s.

And the great -- with the taco you could customize it any sort of wait -- most Americans know at the heart -- -- so.

From tackled now taco John that there's a soft taco discord tortilla with meat.

Now here and here in Los Angeles we have what's called the Korean stock go which is basically a tortilla with Korean barbecue in it.

You have the poppycock.

San Antonio it's something that's customizable and really.

Adapt to whatever environment it's around -- -- in Philadelphia somebody if they haven't already they'll make -- Philly cheese steak tacos someday.

I -- -- this garrido things and talk -- well.

Yet the -- of local taco from Taco Bell it's making them act as you know boatload of money and I make huge -- have to read a humongous senator rebuild.

But I gotta say it's just OK I the problem with the Taco Bell the regal local taco that Taco Bell makes it -- do not make did meet it.

I think if you have it and I just at regular attack India it would be your successor taco Bell's meat it's just not -- -- For talked there was good stuff far out always -- stalled.

Talk or euros saying -- -- conferred talked in America.

There was an here's article oil then and there are times.

On the optimists are -- and this -- And analyst while they -- one of the notes those kind of surprising to me.

That that and more popular condiments and catch -- this also don't -- time.

It's also in 1993 -- also started out selling catch up but there's a bit a misconception with that idea so.

So people think that more also sold like -- ball -- catch a bid.

But actually in terms of brevity is also makes more and more revenue.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Solve all across the United States that in the military they've had thought they'd get a big giving also -- their you know -- And Marty does not their parties there -- -- there.

Either it's in the 1930s.

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