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DJs are the new rock stars

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    Scratch Music Group is disrupting the multi-billion dollar DJ space

  • Duration 9:20
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This transcript is automatically generated

Novel concept when he started it.

Totally novel so are there any other DJ -- out there there are and they popped up and it's great to see because it just means some with so much interest in the space how much is it -- to become educated yes well.

We define the DJ as anyone who controls the music acts of Peter -- the radio stations counted yet I'm very healthy exactly right so our job as a company scratch music group is.

Empowered.

The DJ art -- to elevated to validated and helping people better teachers -- so we've locations near Miami LA -- -- many cruise ships -- -- resorts and you can go to deejay school on script that's exactly right awesome but you don't just -- Kate DJ Freddie you've got two other huge business this is why do tell we have scratch events and we are the country's largest corporate -- looking provider and Taylor.

Exactly -- we did about 7000 events in 2011.

7000 events in one year and we and I -- -- and equipment business is alive and while that's how.

In addition to weddings -- how people make money the threat sticking with that for just a second did you notice a down -- at all with your business during a recession are companies booking last perhaps.

You know the and we need sexy back to great question the -- about our businesses we're so diversified -- so we have this prestigious academy of -- events -- scratch -- so if there ever is a dip we're kind of countered by the other -- -- units.

But yet there -- belts tightening in the corporate states.

But at the same time our -- is especially in the event side they really help brands do three things they -- environments.

So by way of example in our retail partners which we love working with when we -- inside a retail store people shop longer -- they spend more money.

So it's really effective tool.

And have to wedding business wedding business is phenomenal -- love it I mean we got into the lending business because it's when did you mark in the US alone -- one point two billion dollars right and we love what we saw it was there were no national brands in the national providers no guarantee quality and some amazing mom and -- providers out there but we looked at our asset base and said.

You know we've done we have 700 -- is in our network all professional nationwide club however in this Markey DJ's.

Are we done we've expertise 2000 event as 7000 -- 2011.

And we went out there and said how do we leverage our assets and help to.

Audiences -- planning her wedding now -- has done married knows that when nine.

The word wedding is used for bookings something the police -- up -- can imagine that.

That segment would be very profitable fields and -- -- about one thing sure a lot of people now or at least the -- I think going to.

They have -- which are very expensive to turn it also have the DJ so they're supplementing the amazing professional band.

That's costing tens of thousands of dollars often with -- DJ that's right you notice that at some.

We've received huge trend -- that we also see big trend of brides and grooms couples -- -- at their own wedding -- -- -- They can we they take lessons that are DJ academy.

And if you have been through wedding where the the groom gets on the drum set starts drumming we're seeing -- an -- wanna I wanna get on the turntable is and I DJ a couple of yeah this is -- -- -- yeah exactly.

-- so it's made a movie and music is such an influential big part and causes -- many memories that weddings that -- so thrilled to be able to be part of that states.

All -- -- this is I scratch music group is it's it's truly.

I hadn't heard -- -- and I did some research and I'm impressed.

By him what is that you -- Well let's talk about some -- that huge stated that we've all heard of David Glenda yet to say it right didn't get -- and I both and yes Hampshire these guys are.

Celebrity's essentially it's like DJ turning into celebrity that sees the trends that we're seeing them.

We we we see that -- -- the beauty and part of the reason why -- scratch was futures are today's rock stars ubiquitous in our culture that's so interwoven in the fabric of our culture and society.

-- on page six there you can find and everywhere.

And some amazing artists have really broke through said David get a has thirty million FaceBook likes which -- more than Barack Obama.

Doesn't relaxed.

-- phenomenal DJ producer 15 grammys which is more than Katy Perry and Lady Gaga combined.

Well Swedish house mafia.

They single out and Madison Square Garden in nine minutes and in December.

Amazing stuff see you seen this huge fence sitters finish.

Mafia is and that a group more than they are they're collective.

So -- in a lot of -- big trend DJ's.

Produce their own music.

Has that got me.

A convergence of DJ's and producers.

Sort of being one in the same -- -- they're not only performing other people's music at times but they're creating their -- and Pauly.

You've got plenty out there and got her own show on MTV and now he's a legitimate EJ yeah.

And he really skilled talent the DJ and and and and the way where scratch music group and scratch DJ academy inspections and -- -- -- we support the art form.

I just love to empower people to bring out their -- DJ.

And we just love to see the proliferation makes for a -- each and reading the crowd.

Landing in music but what -- you know what it's so subjective yen and the way we teach inside the academy in the economy is genre agnostic.

We're not teaching people.

Out what to DJ we teach -- how do you DJ -- and teach him how to listen to music like DJ.

Clearly say you'll always be able to tell demonstrated good and the bad DJ for the dancing to -- -- a great TJ it's really subjective.

But it is about building the energy -- song selections about reading a crowd and it's about having the -- equipment that's about knowing when to play a wide and we actually wrote a book on it called on the record.

Which is on the record scratch the academy god which saint Martin's press released before us.

I talks a lot about how do you -- build their sets throughout the night and then what goes into making a DJ great day.

Right so it's not just hooking up the the -- I know again.

We've done is what I've cut power and Hillary is absolutely not it's it actually has increased the number DJ is in the marketplace for yeah.

So the democratization in the lower barrier to entry that -- able -- access music people can get 5000 songs on something this big now.

Write and -- the beauty of what we do is we kind of where the bridge to the broader market and helped organize and consolidate the very fragmented space that is the change.

And given people place to go them to interact with the music in a more formal way -- and my -- -- revenue promise it wedding court grant or music school.

It's it's split nicely between that really units and again we we some of the the seasonal wedding business -- the seasonal corporate event -- it now we're in now exactly right to the wedding booking season was the first quarter and now we're getting -- execution season yes.

The academy has seen a phenomenal uptick but it's a company we've grown over 50% since last year.

So when you have two people.

Maybe someone knows one of the -- that you put out there sure they might have some strong names within themselves and add to go through you to -- the book.

Well down on -- corporate -- -- wedding side we have a network of 700 -- highly screw us Green highly skilled highly trained right and we actually have a ten step process for them to get into our network and it's one of the biggest facets of our company is our is our talent network.

And so we actually have a talent team.

That helps recruit and Green and onboard the train why would someone want to be involved with your team picture here group.

Yeah well let me say there -- well you might charge more money but they might be making less money if you're taking a cut well the way it.

Works is we set really fair rates for them in the states and we just have so many opportunities.

Between putting celebrity DJ is onboard cruise ships and having a teacher academy -- Indian -- retail stores.

And having them at weddings and being with Pepsi it's -- -- That when they work with us they really get this benefit getting into areas and provide -- having worked for themselves that that that they might not have had before and if they were just -- lounge to -- right.

What was the impetus behind putting you can't appreciate -- knew everything and anything on the cruise ship the -- climbing yes I served search thing that's right.

And stuff and -- I got -- -- how he's sorry and pumped out stuff credit.

Yeah yeah I was petrified for some of -- the Buckland but systems that.

You know we always look at.

How we can disrupt these spaces and help -- United States yeah.

And help venues and spaces and Branson hotels and resorts again just drive traffic and monetize traffic -- And it it it actually really works when we put our DJ on the pool deck at 5 o'clock it might sound cliche but people -- and have two more drinks.

Then if -- if he wasn't there to really works for them what's really elevates the music platform.

And we want people have.

Just as good of the music experience onboard the ship as they would if they were up.

And if we want to find out more about you we can hedge your website -- dot com right -- -- -- and -- got the right now dot com and very interesting.

And you yourself are ironically.

And disturbing -- not.

-- -- -- -- I'm not a professional do you -- How does that but I was joked that if I had if I spent the time -- to DJ I wouldn't it been able to successfully build the the wonderful I don't.

Library under the new.

Can't.

Just be an artist Hyundai think he's -- let's.

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