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For the Love of Bourbon

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  • Description

    Matt Shattock, Beam CEO and president, on the company’s growth on bourbon in the U.S. and internationally.

  • Duration 4:22
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There is a stock right now -- a half percent joining me now from Deerfield Illinois met -- he's the CEO president.

Of BM Matt will breaking news from Citigroup just let you know other -- the price target on you.

All right the stock has been performing since October when -- split from fortune.

Other -- from performing well what is the best performing segment of business for you right now.

Well this -- about business Sharon is than and certainly it's been a very exciting story over the possibly as -- above and is growing both -- -- -- -- market here in the US.

And internationally on -- brands mentioned -- -- -- what are some of off.

More high premium brands such -- not create -- badly handled all doing really well very exciting growth not part of the business.

-- -- you just bought.

Pinnacle -- got you that's in a lot of really interesting acquisitions but chemical bought get.

You also bought last year march of last year big story big media story about skinny girl Margarita from Bethany Frankel.

You're not gonna be putting some advertising muddy intent that you really going after the female consumers but to get them breaking those ready -- cocktails low calorie.

-- -- the new focus do you think have been to Canada -- the traditional Geiger gonna Manhattan and go for that the girl brick in the skinny Margarita.

Well certainly -- -- -- cool focuses on our core business and that I said in his office priority but as we see opportunities.

Such -- gonna go come along that the spice of pinnacle.

Certainly we do feel that.

Figure miles certainly.

We mentioned burden being a huge part of the business obviously with maker's market all -- names that you have.

But -- got the derby coming up we're gonna talk about that a second but what is not as Europe is actually a big market for your big urban market for you have you been concerned -- been dealing with.

The slowdown over there are some of the jobs data that would be getting out of Europe and -- been a little frightening how you Phelan.

Well certainly if you look at our remuneration Europe Middle East and Africa -- -- story if you look at it from from -- from west to east if you get a Western Europe.

Markets like Spain saying that spirits market down mid to high single digit this year -- apple falling not market because some great local brands that are -- punching about the way that.

What's encouraging however is as you go further east yet to a market like Germany that you just mentioned.

It's the third biggest market in the world for -- them.

Our performance that Jim beam is the leader in not market and is doing really well gone from strength is trying -- -- innovation.

From some we -- from that stand out cherry infuse step level we've just lowest.

Jim beam honey is -- -- that the court Jim -- -- business doing real well as we look further -- that central Eastern Europe.

All the way to Russia listening very good growth in those emerging markets and so it's very encouraging because -- we do have some challenges -- of the -- some Western Europe.

That being balanced by the performance further race and in fact we had double digit top line growth in the first quarter and our new business.

You mentioned -- -- honey -- and I mean it it is that the market is -- do people want.

You know flavor of urban.

They certainly do I think what we've seen is if you look at the broad food and beverage space has a very big trend towards.

Flavor and on and variety was -- describe I think consumers have been putting.

Flavor and that better since the midst of time they've been -- the Manhattan is is -- -- -- drink which is a flavor infused and I think now with the trend towards convenience up by putting charity into above them.

It's a more convenient easy way for consumers to make -- make strength.

The Manhattan is my father's favorite drink -- it is answer that question but but let's go back to the derby just for a second because it's it's this weekend.

Lot of excitement the mint -- now you make your -- in Kentucky brown Foreman though is your biggest competitor in the market -- -- is so important.

-- I think he continued can steal away share from Brown-Forman and that market.

Well we're we're very proud of the fat with a leader in further globally.

We have grateful -- our brands as I said we've got tension and even make this month and by the way if you wanna make a great mention -- this weekend for the -- Go to make a small dot com -- MB don't called upon a great recipe that.

We have as I said -- small slash recipes so for example knob creek and and also -- hadn't solved portfolio.

Really does -- -- needs occasions and price points and I think if we.

Keep supporting our brands we don't want privatizing but -- -- the -- flooded in the possibly is we're -- right successfully and I think that's the key to continued success in that market.

Met Shattuck in this CEO of being interesting quarter great daddy come back any -- think these are.

Thank you -- --

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