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My Damn Channel CEO Rob Barnett on the dramatic increase in online TV viewership and ads.
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TV viewer ship in decline in the number of American households with access to a television set and a TV signal.
Shrinking for the second year in a row according to Nielsen.
Numbers just in today in this call comes is Google's making a big bet on YouTube's original content we have rob Barnett back with us today the founder and CEO of my damn channel.
Not damn channel that's right well it's currently at that they can say Africa moaned about it at a very in the right way -- sent.
Bob I think he's in -- the idea that there are fewer homes with TV obviously almost every -- the last one was -- Is there a trend here that's gonna help people like you that we don't just sit down watch TV for our entertainment all the time traditionally.
We are not one of the -- -- companies that here to pronounce the death of television it's a big such a big headline that came out just an hour or so ago.
And the numbers are real TV is down but slightly so let's be honest about that I think.
What's dramatic is the increase in online -- -- And what's dramatic is the increase in online advertising and that's what's been going on -- We'll speak to that because this YouTube has Google slash YouTube roll out that you're talking about us here in New York City -- they're kind of -- up fronts.
For these digital content companies what's -- -- what was advertiser reception you could your channels one of the hundreds that.
You -- with talking about.
Well like you -- worked in television and for a long time so the upfront was the -- right every year we have to get out there and present our work to the -- community in the best possible light and for the first time ever in a huge and significant way.
Eric Schmidt walked out on that stage last night and it was Google and YouTube.
At the beacon theater presenting.
A tremendous.
Investment.
In.
Both online content and the big news that was made last night.
Is online marketing of that Tonya how much 200 million that there -- there's a commitment that Robert cancel their head of content announced on stage last night after Eric Schmidt that 200 million dollars will be spent to market these so advertisers are getting real premium content for the first time I think the big question are very Robin I think the big question -- -- just talked about apple TV so the big thing is gonna be do we need she just have new distribution.
Channels for current content that somewhere whether you know -- traditional television art exists already.
Or is there really a market out there for.
Brand new because we already have so much contents.
Matter how it's produces -- really this much about a thirst for this company yeah you're right that viewers need to get.
All of the content they want in the easiest way possible but in addition to -- purpose in television programming there's an opportunity for both fans.
And brands to get something that's completely new and you saw people on that states last night ranging from.
Chris Hardwick who offers some incredible programming it's something called nerd is to some of the top people in Hollywood Jon Avnet.
And Rodrigo you guys have like thirty new comedy against us -- -- -- -- -- a lot it sounds like maybe it's.
It is the hot -- for for an opt for an online company we announced just yesterday I think it was yesterday -- slept yet.
Thirty original comedy series coming.
And all premiering on something that we call might -- -- why -- right so that's every afternoon at 4 o'clock we're doing live programming and the only ones offering entertainment -- And before we -- rob.
We should point out Springsteen sang the weigh in on early gone home last night in New Jersey and you can find it on YouTube and I found that because of view on Twitter sympathetic -- the -- -- set -- letter.
To -- arouse great thanks.
