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Target Axes the Kindle in Stores

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    FNC’s Clayton Morris on the retailer’s decision to remove the e-reader from its stores.

  • Duration 3:41
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Big stories from Amazon today for -- target has decided to stop selling the Amazon Kindle.

Amazon has announced that it will soon stop producing original streaming television programs sit -- children's shows direct from Amazon and I -- At Clayton Morris joins the company he is out tech expert and he knows both -- to -- story all right welcome Clinton good to see you morning.

No Kindle sales at target Y and does that -- Amazon.

I think it absolutely hurts Amazon because -- long said if people wanted to touch and and with Amazon you can't touch their products they live up in the clouds somewhere so you the best they need to go down to a target and -- it for the first time and make a purchase like this Amazon Kindle.

Go on now.

And I think this is a direct response to what Amazon was polling with retailers -- hate -- Smartphone people.

Going to the stores and -- show room that is take your phone now.

And -- -- to use of these different products here for this television and you know what don't quiet it target.

We've got the Amazon app on your phone just go home and save a hundred bucks and -- and buy it on your buyout and is now on hood that out.

Apple was pushing Amazon Alsthom target stores because that in -- the competition to their own EU Reid design that doesn't pass the common sense test to me and also because apple is not in that game and it seemed like a big lead in that article that first -- citing this because apple to go to a Best Buy.

Apple's tablets they have an apple -- sitting right next to the other Amazon products and other tablets right there.

You go into.

Other stores and Wal-Mart for instance you go and look at -- apple computers and apple products right next Amazon product so.

Apple is not in the business of pushing other individuals out fact if you look at their display sitting next Amazon's display.

It -- shabby compared to that why wouldn't apple wanna say look at our look at there's so this was target -- market totally -- By Amazon's gonna produce its own original programming.

And put it out on its own system sit -- children's shows that some real DuPont Japan Amazon -- Well if you remember last year they got into the movie business so to speak they were going after movie stuff film makers saying hey we wanna start cultivating.

Some films here in Amazon we're gonna give you some money if we like the script we're gonna work with you for their Amazon services so this was an extension of that last year.

But I think it's brilliant because if you've got -- roku boxer and apple TV or another device that can actually get Amazon streaming content.

And for kids programming.

I don't know about -- but I had two year old so with the the main place that I -- kids programming with my son.

It's streaming over Netflix I don't try to surf through the TV to try to find out where there's kids programming.

I launch Curious George right on -- -- and hit play.

I have two year old grandchildren.

Play.

It's just thought that they love Netflix that Amazon is not afraid to spend serious money they do this consistently right and -- -- getting hit on there.

-- imagine if they got a Curious George.

For kids program or imagine if they got an avengers style cartoon that was exclusive to Amazon that you could watch it on their Amazon's streaming services.

This will be a big deal they're doling out 101000 dollars for a script that they like.

They get -- option the project for 55000.

Dollars if they choose to that's.

That's that's like four seconds of shoe sales on Amazon.com -- -- right.

Now they just made 55000 -- right now.

That's interest and Amazon's stock recently went up from the 180 level to the to -- in the bubble may be because of the -- stuff.

They claim that was good stuff.

You're suggesting that some of these -- -- -- -- I try to explain -- for two -- -- -- that I understand.

I know it's for me.

Clinton good stuff --