You're watching...
Audi of America President John de Nysschen on the factors driving the automaker’s sales growth in the U.S.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
And a trip to Austria and right okay luxury automaker Audi hitting an all time high for US sales for the month of April -- Americans are loving -- at the moment.
You'll want a nice and as the president of Audi of America any joins us once again in -- Fox Business exclusive.
Yellow the last time we talked you have this incredible Super Bowl commercial with the vampires coming out is that why did it I mean this is just an amazing these numbers were unbelievable the record number of sales.
I wish it were that easy to have another reality is that I think it's.
It's a lot of things in the coming together it's -- of a long term strategy that we've been pretty consistent and rolling out and and the fruits of let -- obligated to come home.
Okay consistency of blood you used that term because here on your screen the April sales up 15%.
But.
This was the sixteenth.
Consecutive month of record sales for -- here in the US we just -- it looks like you guys are executing.
On Red -- or something me it's just it's just very impressive but the -- six that is the car.
That has done extraordinarily well what is it about the -- six that has caught the imaginations of drivers in America.
But it's really been a call that has received.
Industry wide acclaim from from all the the experts in the business as well -- had so many accolades and awards.
Because it truly is segment leading entry into the mid -- luxury market here in the US is well.
And in terms of technology in terms of design in terms of customer features it's -- well appreciate and it's really driving -- gross.
With.
The high end models being particular part of our focus here in the US to bolt out the brand presence.
The basic spearheading that and in fact a high end models accounting for more than 52% of overall here on your sales growth.
-- -- then take what the customers love about the 86 and its technology and to tell me the number one feature that they love and will you then start putting it in applying it to your other.
Models.
Well you know the -- the number one features like dollar asking me which is my favorite child.
With so many good things but I would say one of -- be more innovative.
Aspects of the caller is the will be cold man machine interface dowdy and in my system with which really brings together three -- connect.
Google does state of the art satellite navigation.
Online and Google excess and and such for information really -- a driver distraction.
And really bring in the information world into the caught in a way that give consumers can really appreciate you -- -- number two in luxury vehicles only behind BM trouble you I mean BMW.
It up and detonated save I would think we have probably -- I'm kidding have that we don't -- BMW drivers are just adore their vehicles but how do you close that gap.
And then take them over.
Well like like I can appreciate -- this is a logical question but plus in the US BMW of north and our sites.
-- globally.
Is is on a very tip off we -- well they hit Obama's stated objective all the -- one point five million sales globally by the attorney fifteen.
Out is being number one in the -- market in Europe for several years we number one in Asia.
And the third global -- -- gotta be here in the US.
And Alan -- -- The -- really been very satisfying as you've reported.
But I'll focus truly is on building a good quality business I really in changing.
The brand is very desperation undesirable and then we'll see whether sales volumes go there off.
-- -- -- -- some Audi of America president thank you so much for joining us on great numbers there and maybe it wasn't just the vampire commercial -- but it could just say thank you I don't know very impressive far.
