This transcript is automatically generated
We're switching -- radically right now talking about social media actually it's not much of the shifting gear because that's -- mineralized.
-- social media.
The kit Rodgers reporter with foxbusiness.com.
It is great story on Google+ and how many companies and individuals need to understand social media -- and learn what they should do want Facebook and on Twitter and is now on -- A plus and how -- our products so what do you alliance also so many of these small business owners are just getting the hang on FaceBook and Twitter so when your -- -- it's -- really want more social media site to add to the roster that they have to manage and make proper use up.
But as a small business owner you have to ask yourself what good is all of this marketing advertising on social media if nobody really find what you're putting out there.
Right so Google+ is the search engines answer to -- social media and networking online.
And it's really important that business is learn about it sign up for it.
And actually -- piece of their accounts because this can help their search engine optimization or their ex CEO -- and which is basically your ranking -- when you type in a search on Google the higher your SE LA's higher yield rank on the heat.
Is that a well known term SE I had asking it well people there -- I think let's hear what it is is yeah understand ten it's actually a great point because sometimes we just need something or or at -- something on Google+ and that it didn't is it is ineffective.
Exact -- had a not only become more effective you know hundreds of social media especially school bus I spoke with Everest are contracting and they said first of all set up your Google+ account actually use it went to -- -- -- don't to set up and leave it there and like if that is coming out -- say exactly your -- And it that they kind of sets it apart from something -- -- apparently did is that -- you have these social circles she can break up your followers into loyal customers new customers and you can markets them more appropriately sustenance certain messages to certain groups of people.
That's really -- and that stuff works because -- everybody who watches this show knows I'm a huge shopper you.
You can have a bit of a fashion problems and down the debt problem yeah.
I have a you know online all these less but all the company's target me they may know what I like getting that job and it works for people -- -- they like.
We -- feel like the company knows -- really doesn't wish they did -- but is thinking isn't here in the urine and you can target them effectively.
You know up your business definitely -- -- one of the things to come back in my.
Article is this Google authorship on all you can do is active BS and this can really help you stand out as far as CEO.
It's called authorship -- global authorship OK so -- a tab on your Google+ -- okay basically.
When you activity and set it up properly it has a photo of either you or your businesses website popped up right next to you.
-- -- -- In a Google search so we're regional people what's the first thing you -- out of those suing -- to something with a photo that really helps your business stand out.
And the more socializing do on Google class and the more you update your site where -- Bob.
The more Google actually go back and crawling your site for information about all of this just helps bump up your ass yeah so you want to update often is there -- a number that's considered appropriate how often should we be allowing.
Any if you really are really want me get out there I would just say.
Maybe even for multiple times a day especially your business and it's really strapped for time AB -- morning after news.
Meantime you know you're not every get to that point -- we update our sites yeah they want because that's what that's our business that's -- worrying if you're just an average business -- -- trying to do multiple times.
Gotcha and you know noticed important for me and just posted on -- social media and let me posting let's just say on -- Russia on FaceBook.
I -- post a photo I get so much more traction.
And content photos and reach then when I post let's say great article on it always has found that kind of interest that.
-- sometimes the picture is completely hissed at it and random and in -- like -- -- I was visual factors when it comes to business right.
I think really when you when you search for local pizzeria and what's better than that owners of these popping up breaks that yes area.
I love this quote in your article now on Fox Business now -- of small business and on a website.
Putting a face with your name on Google+ and you pull -- this quote that I spoke to says when you look at a magazine your eyes go to human -- and pictures.
So that's a magazine and on Google we -- see it that much the same.
It's -- plus -- -- for small businesses and FaceBook or Twitter.
I would say it's different and I the people ever spark -- -- me FaceBook will always be FaceBook.
-- will always be Twitter but this Google+ goes by Google's top over them as far as XTO ranking goes -- completely different animal got something they definitely need to sign up for any -- that's -- confusing -- -- for a lot of people and businesses out there because you need to be you really do.
You need to be all of these platforms and you need someone to marriage them for and so it's like we're creating a whole new category in jobs is to manage -- -- have media expectation on the true.
So a business on and it doesn't have as much time accent I think if you try team for multiple times today we -- and later you're sitting down for -- and -- even.
-- kid brother is excellent story and -- business dot com you obviously having on small business that's very useful thing to face with your name.
On safety so much everybody for logging into the web services at -- -- line on --