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Microsoft Making a Novel Deal

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    Tech blogger Robert Scoble breaks down the benefits of a Microsoft partnership with Barnes & Noble.

  • Duration 2:15
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First off investing more than 600 million dollars.

And a new digital division of Barnes and Noble's Robert Scoble is what's rackspace dot com is also former Microsoft employs -- Robert.

A Smart move for everyone.

I think this is not really Smart move I mean.

Rim and Microsoft are not an all out war for the number three space and tablets.

And in that Smartphones.

And this firms not by Microsoft position pretty nicely Robert I got a Middle East that I almost -- is there room for number three in that space.

I think their heads it's small room -- credits.

There is a room for a number three and we need a number three to keep Google map apple and Amazon honest.

I got to tell you though the stock market reaction to this still want one Barnes & Noble stock was up 90% absolutely blew me out of the water.

So apparently Wall Street sort of agreeing with what you're saying.

You know is it Smart I guess the idea the really focused than not what the college textbook crowd the EU think that was a Smart way to go.

I think sell -- united that the problem -- with -- I just flew to Amsterdam and back and I was on four plates and -- people who have new devices it's mostly ipads.

And you feel out of view and Amazon candles.

And nothing else.

Up at Microsoft have to change that and that this deal helps them change that.

How do you salad though you know I mean I loved -- Barnes and -- -- you can read a book lay on the floor you know do you go almost in a smoke a cigarette and I guess if you wanted to.

That's how desperate they are for business but then -- outer space have 34 people and it often it's empty these days with Tumbleweed.

-- You know they're gonna account on Microsoft that windows eight and -- -- in the marketing money that Microsoft is gonna push.

Behind windows -- this is really turning point from Microsoft and its history.

Apple is really killing them -- in the consumer land and they have to stop that bleeding and stop it within the next eighteen months otherwise.

The whole world is gonna change to apple and its -- my -- never seen that kind of world.

You know what that 600 million dollars to stop that kind of a -- that you're talking about is not a big investment.

Robert -- thanks I would appreciate it -- -- --