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Marketwatch’s Jon Friedman weighs in on Microsoft’s investment in Barnes & Noble’s Nook tablet, and if it was a smart move for the company.
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Back to that digital deal between Microsoft and bonds of -- joining the company.
Is Jon Friedman he's with market.
Alright John you've you don't look -- -- before we get to the criticism Mona say this I think Microsoft is riding to the rescue of bonds and noble what say you.
The identity that's -- Poland have been laid off I think it looks great on Paper -- -- excited this Monday morning deal Monday it's great but in the long view.
I'm not convinced -- -- They're gonna take the -- -- the EU -- right that's from bonds now let's take back.
That's -- bonds nobles college bookstore operation take the two of them.
Combine them.
Get 300 million dollars cash from Microsoft create this nice new company and then sell it then sell it -- to sell digital stuff -- -- -- or via via the milk right.
You what you would have you got a problem with us in essence it's great for now been sitting in the long view -- investors taking the long point of view on this deal.
He's got a little wary about it because something -- to -- to be -- one of them I think.
This is -- digital.
Digital is is is great Barnes & Noble is having a tough time with the borders within the business we've seen companies have very different time selling books online over long period of time and I think bought -- a great company.
All of the stores but as as an investment I'm -- -- time though I think mine is what's so funny about this is Microsoft.
I don't think that they don't seem to be at the cutting edge here the Kindle has been out for almost a decade you know I think that my -- -- last night.
This is seventh candle already so they are so late to the marketplace it's almost unbelievable that's not funny you know perfectly well that I -- -- -- could you pouring cold water on the investment in the milk.
Well yes I am because I think that -- is such a superior product out there in the market place.
To me.
Amazon has created this whole world for readers where they really cater to your business.
But it's all about -- a military it's all about buzz and perception is reality in this in this kind of business digital misperceptions reality I'm not convinced that.
Microsoft was on any kind of cutting edge anymore -- for years has it been and as serious put the Amazon and the Kindle now.
But is worthy in this marketplace so you don't think that the milk.
Backed -- with 300 million from Microsoft is gonna live via play in the -- -- field.
That's another one not worth and now we're investing -- tell -- the truth I would Microsoft involved couldn't become a tablet of some salt that was that is competitive at the low end of the price right -- latency.
So you don't think you could put money into this new company I think -- in new -- this new partnership Erica.
The clever.
Get your free -- think they could do that -- talked.
You don't think that's really a good investment who -- no way out I'm not I'm not sign -- for the long term I'm on a move a long term of that.
Point of view -- not signed onto it so Jon Friedman disagrees with the market which is just almost doubled bonds and Noble's stock price apple Netflix -- right before.
And apple -- that you -- don't like apple looks over 600 bucks I would apple.
-- was here to stay I was I was always been ample booster.
He went missing don't Elizabeth they don't so apple and saying this one do you -- do you have a last foot on this you know about this -- self out of that debt.
-- -- here's the one thing that I see that could happen I don't know if this company to pull it off for not if you can lever that college market.
That can be huge -- that's -- we didn't talk about right I think this is beginning to -- a lot of money and it's a lot of government money let's face it.
That's still of real books that can actually open up the pick of the Russian right now when I was not now it's almost it look at buzz also that of the Kindle because with buzz worthy.
And it -- lowered but -- 5%.
Of the five between five and 10% to books are read.
On on an.
10% that's it but within three years it will be 30%.
He does think that and -- the milk.
And the college business could have a nice piece of the action that I didn't Kendall personally.
Well it's Monday morning and on and I'm trying to -- What -- -- -- -- -- -- so it can't yet you are you laughing at Microsoft -- would rather not thank you John we appreciate.
