Change the way you view 'healthy'
President of 'Bold Organics' talks about his company's premium gluten free pizza
- Duration 9:04
- Date Apr 27, 2012
President of 'Bold Organics' talks about his company's premium gluten free pizza
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Let's search gears right now small business gold organics if you haven't heard of this company and if you have a child who might be lactose intolerant.
If you wanna cut gluten out of your diet and still lead something that tastes good and healthy.
You wanna wanna talk about -- organics and joining us is airing Greenwald the president of -- organics.
You've got a product on the market right now I sought I was not allowed to -- -- yesterday.
But it was a frozen pizza tell me about this and what does it -- to.
Be gluten free corn gluten free well when I initially started eat gluten free is because us -- -- compelling high school.
Was overweight was very slow -- tennis court realize saying no one -- trading this way I did so lost that.
Twenty pounds in the first two months realized.
OK maybe I -- have a sensitivity I didn't have -- -- as he's kind of thing tested but I knew I had a sensitivity and seeing a difference in seeing a difference one.
I don't I eight -- I don't -- -- seeing how much more -- an energized and focused plan.
It's huge different EC millions of Americans out there with -- disease include -- tolerances and it's it's.
Let -- suck you right there we got a picture you the pizzas head I'm not a foudy although -- -- and according to USA today that makes your food.
I -- it because it's one of the things that any.
What is gluten we are easy easy everywhere had -- -- -- out of my diet and why would I wanna go to your products.
What's mostly found in any product you would say it would have -- -- it or or on some -- -- -- -- On the other companies do put including cause it is a natural binder we use and predominantly -- -- -- see the stuff when you're making bread.
It's -- -- that holds the -- together yet see actually -- Entwistle first sent orders was or stick together do you split in.
-- seen a lot of stuff like that and when developing as the biggest thing was making the absolutely most delicious pizza.
That would be gluten free and -- -- why do you wanna remove gluten from a product.
You wanna move group product because there are millions America that should disease or countless more -- -- -- necessities they can -- this product.
Feel terrible when he described him giving him something like this -- -- Let's assume most of us very good -- health.
Yeah what does gluten do for us or do to us that we would wanna consider maybe cut back on blew them buy your product -- I think my product and some of the products hundreds -- -- him out.
So we need to tell you gotta be speaking with -- -- -- BMO it's you know.
Modified organisms so what does Clinton do if I mean look let's just be honest Domino's pizza and twenty minutes -- -- the door he didn't and you feel awful afterward because of the camp for whatever reason is that the gluten what is going to do when you ingested.
And you're not consciously well.
It depends idiocy of that disease when you ingest gluten actually destroys your view -- your stomach which helps you absorb nutrients.
So when you're having -- -- -- like disease you can absorb anything about and you get very -- down now nutrient when it gives that if you're healthy individual and I do by the way like dominoes.
-- -- -- -- -- -- What does ingesting won't do you said it -- you tired.
Yeah visited the average person well I mean it all depends I mean you seeing out there countless more people who are realizing that gluten sensitivities.
And a finding that taking -- and their diet.
Help -- with their energy helps him with a focus helps them with their weight.
Obviously there are some people out there that like you said you can -- -- gluten have no problem with that.
But there are many more people really starting to find out the did you -- sensitivities -- -- for months ago.
Three months ago your bold organics introduces its first product -- which is called what -- is -- Organics we have four varieties and -- cheese pizza we have that he lover's pizza oven roasted onions roasted -- -- -- We got -- meat lover's pizza which is at pepperoni sauce and and the locks which the combination of these -- -- yes for a -- -- so another big thing with our products is the choice.
You have the inside the gluten free dairy free you're able be.
To our medium pizzas but also if you love me and -- gluten free to air travel and meeting.
Pepperoni sausage you have the need lovers and the -- and what we see those just took the benefits of dairy free -- -- -- -- that -- so they're right yes actually our RV she's in our -- is technically -- we're still working on -- certification.
Nobody would technically be direct that you gotta pay for the for the benefit enough.
But taking place he got the four pizzas.
And how are sales going at this point where can I get you can get more of the country and in the first three months we ended up selling 50000 -- is not a 115 stores.
We're now in 250 stores all of the country stores from whole foods in Florida.
Did you ever since Saint Louis we've just approved in Hanford food minus weekday off and on the East Coast from 800 stores.
I here in New York City I you can find in independence all over the city from west on the market -- time for health -- the Harry Knowles.
I'm eventually whole foods all around the country or disapproved and hopefully you know the Californians -- congratulations -- that's a big yet -- a measure if you got a whole foods in California it's kind of like the rest of the countries about the -- Why are you negotiating that's comfortable for -- yet so we're working I mean we've already end it's all about -- -- getting in front of them and we -- approvals and so let me ask you so before pizzas are some of them with the real -- or is it -- Appalachia that -- -- the wrong -- but I -- -- -- They everything everything is gluten free dairy free -- free peanut every occasion free -- it's free of all margins except for -- so we use until -- she's the reason we did that is because.
It had the best -- -- quality of a regular amounts were also when you -- pizza.
You never know is gluten dairy free and that was the whole going to get so right now your production what on a daily basis having pizza -- But -- I can we can make up a couple couple 100000 -- and are you -- production yet.
Now my yet but we will make Merrill whose I would imagine would be -- what -- -- -- -- coming out of like that you can we have -- Jeffrey Eric turner -- out of Saint Louis it went chef here just main problem on these unbelievable pieces.
And he's currently working on on the forty different products gluten free -- -- don't exist in the market right now mostly frozen Italian foods.
That we -- Washington in 2013 so we're talking and when you sit tight presumably coming -- pasta that has -- -- And now how do you get the positive stick together I mean if that's the whole joy of making policy sticks of butter in the pan in the extremely -- -- -- -- that's the -- I -- -- doesn't -- -- in 2013 action and a and bull organics is it necessarily the the input products all grown organic certified farms how's that work yes so organics we always source -- the highest quality ingredients so it's always we're always sourcing organic.
We actually were using Morgan pepperoni and the -- supply actually just.
Disappeared so we ended up switching to an all natural no nitrate pepperoni.
But everything we source e.'s these were going for the understand -- in the product -- going to be coming out with are going to be hundreds and organic we're still trying to develop a non dairy cheese that a 100% not seventy which -- current she's.
Three months out have you -- a profile yet of your average consumer.
And we -- average consumer is very just think it's both the allergy free consumer.
And it's also the healthy consumers looking -- delicious pizza and elsewhere really known for I mean are pieces like -- -- you never know is good for your -- what's the demographic of that you -- -- had to -- -- -- yeah I mean it's it's it's all over it's it's unbelievable it's all over any moms and -- mostly but you have anyone ranging from any little kids love this pizza.
The people ownership in the 80s90s -- disputes like are -- -- who's actually buying it hard numbers 25 year old single female receipt everywhere we're seeing ever -- we're seeing females in their 40s30s.
We're seeing college students.
We're seeing males in -- 67 you check -- after the online.
We're tracking at through number systems we had a working with source -- and if you wanna get it on line.
We want to get online got to go to our website WWW -- natural organics dot com.
And you get you out right there you can buy it -- -- click on that might -- the gluten free -- Organist who want her own e-commerce site for currently were selling off -- and -- -- And also just don't know where to buy agency -- vital the all over the country here after the pepperoni pizza -- -- minute.
Conserve up to two people I mean this is a huge piece of -- big thing going this was I don't hold large delete she -- content.
I'm a very bad and in one night but that was another story that we Keller how much I'll see you look at that and in range of the -- you're looking at anywhere from 300 to 450 per serving -- two and two servings -- pizza okay so it is -- frozen pizza -- is significantly -- calories and other specially frozen -- on the market.
And I would imagine people who like myself -- -- not familiar with this group -- -- process so it's got to be on some kind of ready substance what what is the that the -- to the -- tiny piece -- college so to the Macy's is a nature of brown rice flour and a -- -- -- -- can cornmeal.
At about seven organic herbs and spices and -- -- are getting all of their red Chile to see will get a little bit of a -- not too much of a -- Which we found people love I could put a tremendous amount flavor in the pizza.
So you -- a gluten free when you have high school yes price points -- high school gluten free and very -- you appeared to be -- very successful at a very early age I actually stopped school last year as a sophomore college.
And that this idea can have a class in college where.
I did the research saw how many people have been -- And that's been about a year since then -- -- gold organic can get it online very quickly in the New York area where would you go westerly market lifetime market west side health -- -- -- uptown any of those stores there agreed on congratulations thank you we will be watching your products and watch out whole foods here.
-- -- -- to you sir.