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Quicksilver CEO on Growth

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  • Description

    Quicksilver CEO Bob McKnight explains his company's plan to increase its bottom line.

  • Duration 3:47
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From surfing to skateboarding quicksilver.

A global leader in action sports brands and now the company is aiming to double its profits in the next five years -- talk to Bob McKnight is the chairman founder and CEO quicksilver -- with a since studio and may have a lot.

Could -- by the way.

To talk about terms of your business but I know -- the drafting of this Begin -- -- business -- big deal with the NFL which may be some of them think off off the top of the.

Their heads and we started about a year ago by doing some charger short -- San Diego which is very core surfing area yeah.

Just sold hundreds of them so we got in though that -- NFL -- doing all the teams now and don't Greta we're gonna start in sandals coming up presented so them they're fantastic there are full on.

Technology and diamond -- either that same kind of fabric and technology to Kelly Slater where's all that so collaborations and really -- with the NFL house.

-- after the school you on her Kelly Slater as catastrophes and we can cover that we -- autism rates a great surfer and they were hot by the way.

But we were talking about profits it -- in the most recent quarter -- did have a loss.

It was wider than the previous year -- looks like here -- your margins were shrinking your gross margin shrank a little what's going on the cost that your dealing with at this point.

I think it's just you know -- scene is really driven.

Prices come around and and it's and it's been getting what more expensive to build -- overseas.

And freight gone up with them with oil prices and everything else -- there's always a pressure on just cost cost cost we're trying to keep our price points.

Where they are & Associates of -- some margin.

How do you do that so -- -- look at the -- where's that -- where would those where those made probably in China death so what are you did you shifted around from -- -- -- bring some back home are well I mean what's the next had to try to get those costs under control if they're higher overseas than you thought.

The productions are moving around.

A lot right now and other areas not beyond China and in the -- -- Indonesia Korea -- like asking you do move -- around.

We do what you were up pricing a little bit where we can take advantage of that and just you know watching all the expenses like hockey -- just -- grind grind.

The united success with that ended in terms of your global markets -- do you see.

-- some weakness and some regions of the world.

Well in Europe it's pretty -- right now Spain is recently kind of gone down in our form bookings there are tough going -- on next winter.

France's pop back up quite nicely UK's public kind of been tough.

Were really showing good growth is and Russia and Germany in places like that really kind of of the eastern bloc countries and in the middle classes.

Coming their love western culture products.

-- -- -- -- -- -- Double digit comps in a retail.

All over brands are going here people still reluctant to.

Distended thinker I think -- our price points not really because -- not real high end and so when kids are always need to work clothes and we're very popular -- -- -- each culture -- kind of thing so.

And then we have big growth can place like Brazil and Canada Mexico.

And other places really tells us trying to -- really really tough right now for some reason.

Not not football hottest sport right now hottest sport.

Surfing.

Really.

So certainly dale but it's so hard at depth and we're -- -- paddle boarding.

You know that has CPI and that's really taken off like this this is that hasn't yet -- to get -- water experience -- -- it's healthy for you.

Be careful on that stuff around ten and Mark Sanchez and Antonio homes yet got booed last night at that you know -- to -- -- just be careful what.

But -- -- -- -- -- you know what happens when people -- may have thought of gas -- I can't thank god did not hesitate to save you are welcome bailout.

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