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Porsche 911 Goes Electric

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    Ruf Automobile President Alois Ruf on developing an all-electric Porsche 911.

  • Duration 4:42
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You very 175000.

-- for electric Porsche woman next has just hoping you'll do exactly that he is.

-- rules -- rules automobile is pioneering a custom all electric version of the beloved 911 which is making its mark.

In the fiercely competitive sports car market.

He joins us now -- always great to see -- thanks for coming and you've been modified you when your dad actually been modified -- your whole wise.

When did you get into electric and why.

Well we started to modifying -- -- in the 1960s.

And in the 1980 is who became a car manufacturer in his own right.

And today we are probably one of the smallest car manufacturers by producing about fifty units -- year.

And we are using the -- 9/11 chassis for that -- and the idea for the electric cart came simply far.

My personal interest and love for the -- renewable energy.

I'm also running some hydroelectric power plants.

And with the hydroelectric power plants the -- was always.

How could you bring you this energy into one of our cars and come up with the idea emission.

-- them emotion without admission.

Now our utilities are -- -- they -- are you doing this all on your Ono or resist government subsidizes -- -- -- what.

No it's done by our own we have a partner that is a Siemens company they have there helping us with drive train for the electric motors and very.

The control units to run the electric power now twice as you well -- -- electric electric cars have not yet appeal begun to appeal to the mass market for whatever reason whether it's too much money.

Whatever.

But this particular niche market is is doing pretty well as -- it.

Well it is let's say there's a lot of curiosity about it.

Electric cars -- was shown.

On the level of soapbox cars and that we're not taken seriously.

And now we have -- -- -- fractures here in the United States as well they've based their power and other sports car.

And this is what we are doing because this is.

The person suddenly finds an interest it wants to know more about it wants to find out more -- houses sell -- how how -- your car Saudia back quarters or what.

-- we have back broader -- our cars very expensive so it's selling and very small numbers.

Most of the buyers are people who want to be pioneering and who want to be at the very beginning.

Also -- for the electric -- what does and what you think of your work are they supportive.

Porsche is not supportive we are doing our own thing but -- it.

Is looking at it with great interest this was also the statement of the Porsche officials that they are also looking into the electric car and some prototypes were also built.

By the Porsche AG now do you by Gloria I'll tell you worry at all that if they get that interest if you're that success or you could become a victim of your success.

That is the Porsche -- company itself could take over -- do exactly what you're doing at a cheaper price.

If they -- to do that we cannot compete definitely we are always the manufacture that builds a car for the connoisseur.

And this is why -- we find our customers worldwide and we are well known in the United States for many years.

For our cars with famous.

Six cylinder flat six engines Turbo charged up to 750 horsepower.

And that -- -- -- we will definitely stay in that nation and that will -- that the most exciting power for the future about the electric power.

Must be given a chance if we don't started it's not going to happen.

Now there are -- decided yet there are of course other high Enders and electric I don't -- -- Tesla and Fiske of course they have not done so while do you think that.

You're doing well and they're not doing well maybe have some we do with the fact -- take any government money.

Well you must not forget that those companies aren't think it in larger scale than we -- We we I think -- off the fifty Carson rebuilding for years that ten of them may be electric.

So we we are not flooding the market the market think.

Is not of importance for our power it is really the custom tailored -- for the person who wants to have that feeling was to have that.

That experience.

Off the electric car feel eyes eyes.

Very often described it as the change from the propeller aircraft to the jet aircraft because you still have a fantastic sound inside the -- that gives you goosebumps and that is important because this is by the 9/11 is giving here you know -- you're great salesman as well as a terrific engineer we love having you on to really keep us updated on what's.

What's happening with your company if you -- -- -- -- its rules.

Spelled RUS automobile.

Thanks a lot hello it's good to see -- thank you thank you for that you think rivers and.