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-- there very.
They've got -- lag.
That part of the family and these cute face.
Our big business this year alone it's estimated that Americans spend 53.
Billion dollars on that hats.
And two successful tech -- and highs are getting in on the action.
-- Alex are not scheme and just -- started a multi million dollar online ad agency called Google ads but after years building out.
They still part of their stake in the business.
And started -- hello.
And based company that sells pet food on -- Most customers subscribe.
And -- orders to be delivered on its schedule they choose.
I have cocker spaniel named ruby which I had since she was three weeks old -- kept going to the local store and buying the same bag of food repetitive lead to the business model -- and such that a customer would subscribe.
And get a bag of food delivered to their door exactly when they needed so there's no need for them to go to the store regular schedule basically performing the same -- over and over again.
Consumers this convenient idea right up in the -- and that -- Welcome god back.
I mean dollars in revenue in march -- won't.
And with its rapid growth active and -- this past dogged.
It opened at 65000.
Square foot facility New Jersey which is one -- It has so far so why after being such expense.
I'd -- tech guys did you decide that that patent.
Well we basically didn't -- yet clear how winner in the industry and it was one that really made sense to have -- on line companies.
That provided easy scheduled delivery.
Of food for their pets.
The company about a 140 different brands and it's shipped over 250000.
Orders which comes to around nine million pounds.
Happens and this inventory does not come cheap.
This right here.
Cost eight dollars however while there -- expensive items there are a lot of inexpensive products on the site to.
Which the co-founder say is the point.
So when we started we said we need to have a Brett and then -- depth of products available for our customers.
That wouldn't necessarily be available at a local story.
Now into their second company together -- not -- science advisors say having a business partners crucial.
But they're meeting twelve years ago didn't start like your average friendship.
He was accounted I was in new York and we were running computing web -- at the time.
And one of -- reached -- and.
And the rest is history.
Today the two who have a fun and funny -- our tank.
Say it's more than just hard work that's led to their six.
We leveraged all the experience that we had running the IDC's sold getting customers to sign up for service convincing them how to do it giving.
-- -- value for our service over others and you know we've we've been very fortunate that -- -- successful doing that it would you like I said it's a little -- a lot and it's so little bit of scale.
And they say picking the right industry doesn't hurt either how studies have shown that that's do you matter.
That there are health benefits from happening line from -- -- cope with stress.
Exercising more -- just making you laugh.
And with -- -- projecting thirty million dollars in revenue in 2012.
It seems pat parents are showing their appreciation vis -- animals and one of them is are not -- and -- She gets anything she wants.
And that and I'm exactly and it.
An ideal customer for company like ours because every.
You know all the time we post new.
New items that we get on our site and I'm the kind of person that would want to buy those items for for myself.
Supporting the -- -- Christina Scott.
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