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Okay thank you are out co author of business now working -- -- not what you bank.
And you're the founder and CEO of the company caught entrepreneurial excellence world I am -- for coming into the studio -- us.
-- -- tell us how to speak to the opposite sex and get some results.
Yeah I think what we found we haven't a survey that we gave up over 121000 people around the world.
And now we found out the -- men and women in business is that the way with the way that men and women are communicating and doing business with each other is actually very similar to parts that are different are very different.
-- goes back to -- the -- men women communicate I think in life in general as ever seeing that sometimes we just don't coincide with each other.
Sales of what would your advice before.
You know and some of these statistics parents -- very -- number of women owned businesses is growing at twice the rate of men absolutely very possible that more women are going to be bosses and CEOs and now -- -- gonna have to answer up to them.
Is -- well how should it.
You know talk to his superior a woman box.
I didn't know let's roll -- -- conversation.
I think I think it comes down to not just to superior but women in general doesn't matter where it is -- it cannot in general because what we're gonna find is.
The -- 4050 years ago men worked it in the business world right they -- it now women -- men and women are growing and growing where there are.
Our aggressive in terms of learning and doing more men we're taking -- -- a little bit.
And that's hurting us is what's happening is women what we're finding women are making more of the decisions for money.
Both in the household and in business now than ever before women -- -- consumers and they usually detected as I would checkbook to lets you know quite confident.
So if I'm gonna do it if we're gonna be going in your my superior what I wanna make sure is that I treat you with respect like anybody else I don't wanna be gone OK -- of that.
You know I don't want me rolling my -- -- -- respectfully at all times but really important is that with men and women -- -- find is sometimes it's just the words that we're using -- different from.
The way we phrase things men are more direct right so I'm talking you and I say well that of cable looks sweetheart -- what we need to do okay honey.
That's bad delays -- how did how to.
Then they feel might be complimentary but I am either you or coworker or your superior talent he -- -- I mean unless you have that type of report me I did say that.
-- -- that I work with those that I'll be on the -- or something -- through currency later but it's they know look there's respect there -- -- you already have established your roles in your personalities OK what about talking about yourself.
If you you don't want to -- that exact moment now -- here's what we found it you have what's called the DC keep principle we're in the formula it's called visibility.
Plus credibility people's ability -- -- less credibility with profit right and was.
Right -- an organization and be and I there was -- first came up with that right -- -- happening is.
Visibility means they can any type of market due to marketing form visit billions need to be seen over and over there's anything we know about marketing we know repetition is the Keaton and OK but we have to -- to be seen the radio television newspaper direct mail.
Over and over.
And -- networking going out to networking events right now that you have credibility to your being seen but what are you doing when -- being seen how are you building that credibility what's going on there.
Now if we have visibility credibility once you -- enough and you feel good about the type of person that I am.
Back goes to profitability which means you either do business with me or do you want to refer me out.
Well here's the big difference credibility two men and women are different.
Yes -- credibility among -- -- let me guess women have more credibility well yeah.
I -- my relations.
-- -- No not really.
Without too many political credibility we first meet -- -- -- we need and networking function.
And I say OK John -- -- what is it that you do.
And what we're what I'm expecting what men do is they give each -- our resonates well I have businesses around 35 years we've have our companies our companies are Microsoft and IBM.
And we've when he by people for locations that senator are you -- and I'm saying about the process pay -- successful and it makes me wanna connect with him more so in terms of credibility it's about.
I know your ResMed means a lot if I do that with a woman if you ask me -- -- you know what is it that you didn't.
And I took -- -- my -- you're thinking.
I don't care about this.
Women don't build credibility.
Through resonate OK and I have to each other they do it through actual relationships talking more about about themselves their families what's going on.
So -- of outcomes manner trying to build credibility with women and when they go to do that.
Women are just like why is he bragged about what's yet you don't studios -- -- Right and now if a woman -- to ask.
Just get right into the that job.
Discussion she -- be looked at as a physical -- perhaps that she wasn't on the same level if it's not.
Offices -- absolutely you know you -- is there's gotta be that.
-- were -- talking is how to we get -- -- -- that's the key right now for men and for women is how do we adapt to each other -- if I can -- Q and you -- Europe I'm Mary Kay consultant.
And I city so what is it that you do -- -- -- Mary K -- -- ago.
Inside -- thinking boy I gotta get away from this -- what should he say.
What what what she should say would be -- -- -- what is it bombed so what is it that you didn't she says -- cosmetic industry we have about point five women that work for us in the regional area in the last -- would about 2.5 million dollars.
I'm like wow this -- -- that she says I work Ameritech.
That's just by changing the way she says it builds credibility in what we're doing we have to -- -- what should we -- practicing mess and our personal relationships with the but I think it's a given -- didn't I think we're ready note that -- confident that we're talking I think husband lives sometimes talking to two different levels.
Where I'll try to talk to my wife and I'm trying to get right to the point I'm result yeah.
-- very transaction on their communication and women are relational can have become we called trans relational and can diet so I have to become less transactional my conversation meaning they'll get right to the point.
And my wife have become a little more transactional -- relational where she was -- they telling me about her nephew as you said.
When did you know that that John sickness and constantly and he had a -- they woke up and with a happy problem is in the room and uses -- they -- have new remarked you know they got new curtain.
Well it's curtains are you views as Utica and also we're offer -- but we still talking about your nephew.
Now is about she's connected all that.
For some reason in all this nonsense makes so much since the thanks thanks for coming in and joining us I'm very excited to pick up a copy of your book of business networking and --
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