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-- items handbags day we are doing right now by annaly Blumenthal found that.
Handbag designer 101 dot com on Twitter at handbag designer.
And there is actually something that's called the independent handbag designer awards.
And the submission deadline is the 28 -- coming up OK so what do we need to -- what is that and what do we need to know well the.
Into thinking is about the -- -- industry is ten billion dollar industry 101000010 million.
-- and there's about 70% gross margins which a lot of people don't know and other unique item -- unique thing about handbags is that has about the highest.
Cost for price -- unit price per I down.
Right witness you know in the millennial generation of eighteen to 34 year old nobody is shocked by the sticker price at the 650 dollar back and look considered a durable -- -- something I have three years -- -- that area and on an affordable lunch right.
And I think it is an amorous flats and -- -- and I have a great design -- that with a 600 dollar back.
That I look like you know -- your stock is -- much better than my slides at.
It but if you even take into consideration and yet they were beckoning cop just sold in minority stake of her business TT -- and her business was only around for six years.
And I think there is as romanticized view of the story about.
How does this and I -- lines and what we've done with handbag designer 101 is we humanize each one of these stories snow.
Can you tell us I mean this story yeah well you now I myself was a handbag designer -- -- many many years ago and I think it just more I study.
My panic -- -- is getting my MBA so I had this unique approach this kind of right left brain.
Five I was mistaken business put it together absolutely intend honestly nobody does.
The best research is done by business school students because everything's -- -- -- know you know that camp.
Said -- and you know my line essentially -- there and actors six years and three licensing deals later.
I kind and started working -- you know what it would be like to work with these designers because I charity started consulting I had started the outline for my -- and once I launched handbag designer 101 -- which essentially we feature different independent designer every day we bag trends as street style celebrity backdrops.
It is essentially and -- -- media properties in very small sense but it's very distinct manes.
I understand from the B to B&B CBC's perspective what these designers are growing very -- it wouldn't be interesting yes.
We created an award show for this most profitable segment -- of what Sally Allen who did you start that we're going into our sixth year.
And we've been very fortunate that the market has responded very well to it.
We're working with in style Timberland Sachs.
Are these some of the winners from previous years yeah so we can we talk a little better let them and their story isn't on the -- loving that big.
Told -- royal blue and I got it while there at that that's a fabulous at Disney that fabulous have you seen yet Kellyanne.
At this of the want model and -- with -- -- type -- yeah are so what we've done essentially is this award show his tendency the first round draft pick for him by design or something like this does not exist anywhere else in the world we are the only event that does that and we haven't really unique.
International view because.
We get people from all of and welcome back.
Last year three of our finalists came with translators which is really snapped -- and Italy and Brazil and I believe.
Japan -- saying -- it was pretty spectacular to have all these people we.
You know they're plus -- actually was -- speaking to them yes.
And fabulous was was was one of them and she was 26 and I would say that.
Absolutely she would get discovered that she would not have been fast facts if it wasn't for this actual event and says she's 26 she's -- Italy.
And she made of that that herself yeah did.
Yes she has nationalization and then the actual township the craftsmanship -- she's an adorable girl with an amazing -- and just eat you know.
If you look at what these big box stores now on -- Creativity.
Actually comes from people like that's right.
And that that's the one thing that we.
Any big stores or more familiar names pick up her -- -- any of these facts asked how common is that -- I mean we work with sax -- -- -- sponsors so there with the winner of our best overall actually get selling picked up but Sachs.
And that's where her -- the fact actually being sold.
Wow -- are a -- six year old known name for the most.
Can you discover her ass poker opened sad gas and now she's selling in one of the most prominent department stores in or out that there headquarters on -- avenue.
We've been very impressive.
Now what do you go for when you look for a winner in the category well into something we haven't seen before our or you -- the interesting thing is that.
People need to be on point with trends that.
This is where the trends get started it you know this tangerine tango that's all the rage with -- and -- and they did something new for a you know last year we saw all these facts which is really interesting from all -- of the world with this tangerine color.
Now this just before anybody had stated its trend didn't read completely organic and totally unique -- you know what was -- -- into their country.
Sad to see -- okay fine you know we're looking for chance but this is where the trends get -- that got you.
Thank you so much in -- for come.
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