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To figure out how to be a millionaire.
These days and what exactly we can do -- we're struggling to find jobs keep our jobs and if we have a job staying upbeat in that job.
So -- joined right now by time Bates an ounce of ignoring business consultant in our Denver bureau high -- Hi how are you weren't good how -- -- thanks for waking up -- joining us.
The thanks appreciate the coffee to.
Ten so you claimed a phrase called EID.
Disease which is entrepreneurial idiot disease.
Can you tell us a little bit about -- You know I've been working with.
-- -- -- -- were salespeople small business owner of the last twenty years I've got about 25000 clients and I've noticed.
Over time that.
A lot of my clients were suffering from.
Lack of focus over thinking things that -- you know paralysis analysis.
You know suffering from fear management -- just came up with the disease that I kind of you know with -- because I'm I'm the head idiot of all.
And I called -- entrepreneurial idiot disease.
1240% of all small businesses spelled out those -- statistics right so what would you today well more than that more than that grade.
Kuwaitis and a small businesses and on -- guys out there so they can not become one of those statistics.
Well the first thing but I tell all my clients weatherman seminar on the phone with them is.
You are the problem get out of the way you know -- reliant upon yourself is not going to get you to the next level.
So although the very first thing that I would tell anybody that's -- small business owner entrepreneur sales person is.
You know stop over thinking thing stopped over analyzing things in kind of jump in the in this kind of economy.
You have really two choices be a jumper or be a thinker and there's a lot of thinkers out there that are a part of a failure rate in in the jumpers out there are are part of -- success rate.
You know I watch son that snow tap that is take -- where she moves -- to a salon and she figures out what's wrong gonna get so aggravated sometimes because you have these small business is these.
And -- simple things like cleaning your -- -- Or fixing -- reception area could make such a difference why is -- -- that small business owners don't think of the simple things overlook.
Not know trainers what are they overlook that.
-- -- from a small business standpoint again back to entrepreneurial idiot diseased -- small business owners are our control freaks.
So they really feel like they can do everything but -- just like within a small business your number one priority is to get more business.
So they spent all their time getting more business and I have a lot of salon owners -- clients and they spend all their days servicing clients in trying to get more business they forget about.
You know cleaning the brushes or cleaning their stations are making -- more personable.
You know front death sort of thing so again it's reliant upon themselves they rely upon themselves which eventually means.
Failure and in not giving to the next level if you want to get to the next level you have to get out of the way relying upon yourself it's just not gonna get -- there.
Get people's now about your new business what's the best outreach system -- you could recommend.
We infer from my -- -- where would like to offer S small business out there have a today best promote themselves.
Well it I preach a couple of different things all my small business owners the math equation.
For a small business owner -- today's type of environment is that the need to have for marketing systems -- running all what I.
Number one well if you there there's probably fifty different market access and you gotta find for that really match up with your personality whether it's online and off -- direct mail.
Networking you gotta find four and once you find that for you have to run those -- systems about ninety -- -- -- I don't have the in my clients right now I guess.
If if there's -- -- thirty seconds worth of advice I would give somebody is find your -- marketing systems and run them ninety minute today.
To create new business my -- small business owners.
You know or are we are running basically a referral oriented business and they never get to the next a look at they just don't have enough new blood coming into their.
To their shop buy their product -- you know by whatever they're selling.
Let's pull up your book right now six steps to making -- seven figure net income in any economy.
What are those looking you tell us about those six steps why well.
Yeah yeah I mean -- I think the first step within the -- with any person in this categories you have to identify your biggest fear.
Your biggest fear may be the fear of success maybe the fear failure and -- -- -- little Dolan wrote back.
Your fear yeah that's what's holding multiple back with the -- -- whatever it is my I don't identify your fear.
Second step is you know you have to get out of the way.
So they get some help from an -- the great thing about today's kind of environment today's kind of economy you -- great help.
Because there's a lot of people out there they -- work that need to find jobs that you don't need to have a full time employee Begin to off the ground I had a lot of client right now that up.
Yeah W control freak our -- -- -- interview.
If -- -- number three would be.
Again be a jumper not a thinker your like my very best clients and if I took my top percent.
You know 10% of my best clients.
All 10% of those are jumpers they jump into the deep end they figure out how to swim once there and -- And number four would be the -- marketing systems you have to identify where marketing systems that really.
Can drive your business in matching up those marketing systems with who you really are.
I have people that try to get you know go online with their business that that are techie people.
I have people that try to you know do direct mail to have no idea what they're doing in direct mail there they're absolutely heading east look at our sunset.
Yes you gotta find for marketing systems don't timber pile up against the wall and hope it sticks really trying to understand where they should doing -- target it.
He got you right it is it's it's a good way to go broken -- back at an annual rate.
It -- had a client the other day that today was basically telling me either sob story about how they're making all this money that they have no net income.
And part of the reason they have no -- comes they're spending too much money on marketing for a number five would be I have a 7% marketing budget role for all my clients.
So your marketing budget what you figure -- -- -- marketing system should be 7%.
Stick with that number annual actually have a net income.
That's a great plains tied -- think he's so much that -- -- sometimes it's easier for some companies -- up of their sales but and their top line is growing but they're getting pinched on the bottom line because they're not being efficient with their money.
And I think that's what all of the major corporate American big corporations have learned during a recession coming out of it.
How to do more with less and really eke out the profits that they can't face for joining us have a wonderful day really appreciate --
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