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Kathy Smits, VP of Los Angeles Tourism and Convention Board, on how to market and selling tourism in Los Angeles to the rest of the world at the Pow-W...
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-- weekend thousands of travel business operators from around the world are descending upon Los Angeles for the international Powell out trade show the city.
Expected to generate ten million dollars this weekend alone in millions more over the next couple of years and her some money.
Joining me now for the six on the road is Kathy -- vice president of the LA terrorism a convention Bordick.
Teddy this a very interesting little -- well -- will be you've got going because it's international journal says it is you know.
Company tour operators from around the world seventy countries what's the message the message about LA.
You're gonna get out to that why should other people from other countries go to well -- It's a great message to get out about Los Angeles we hosted -- in 2004.
And so the transformation.
That's taken place in the city is phenomenal.
We'll have an opportunity to showcase new -- that.
Show what's happened downtown -- so it's really an opportunity to show the vibrancy and everything that's transition since 2004.
What about the -- that that -- tourism were obviously -- funded but you've also have corporate sponsors as they're gonna be because obviously a particular the California budget.
The fiscal budgets in trouble there is there any cost to the California tax Payer for this or is it completely corporate.
Funded this week and when you hear about take.
In the village in this case it takes a lot of neighborhoods in a lot of partners.
So the beauty about tourism and about the power -- convention is we all come together we have a lot of major sponsor ships.
And a lot of partners and so it will be something that spread across all of those that will eventually be benefiting from tourism in Los Angeles.
All right what about it gets most talk about this alright.
Ten million this weekend but over the next two to four years you're think and -- you're gonna be bring in -- about 350 million dollars.
In tourism revenue -- -- ten jobs in LA right now.
Are actually terrorism focused.
Do you think that's gonna be more jobs created in California for.
From this.
Absolutely when you look at the direct link between the economic -- of -- -- and what it means for jobs it's huge.
This is an opportunity where you have pre qualified buyers coming in from over seventy countries to do business over three days.
So they're meeting with hotel partners they're meeting with attractions they're meeting with destinations.
What that means is a huge huge economic boost for Los Angeles and for all of those that are participating in -- out.
-- time for yourself that's -- fact come to LA what might it'd do for fun of might get a goes is some celebrity house -- -- might gonna go on studio tour well my candidate.
You're gonna do it all.
You're gonna start with a little taste of Hollywood will get -- over their deceased -- to -- at that Kodak Theatre which is amazing journey through set him up.
We'll take -- to see transformers which is gonna be launching at Universal Studios Hollywood led.
We've got to get you out to the beach -- -- it she downtown to see the amazing transformation and LA live.
And that's just the start of that.
Easily California I would just be the -- the entire time all sounds good -- cements vice president of the LA tourism and convention where -- thank you.
Thanks and we hope to see you an ally -- west are Agnes skepticism over.
Unemployment data is the government due to the numbers was the Donaldson investigate that -- -- Fox Business.
Give -- the power across.
