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Now -- this question who is the best CEO of -- time.
Maybe your knee jerk reaction would be to -- Steve Jobs obviously but our next guest says hold on do not forget Ford's chief Alan Mulally.
Joining us now is Bryce Hoffman he is the all -- all of American on -- -- -- -- make the case did you tell me that Alan Mulally is a better CEO -- Steve Jobs make the case.
Good -- -- I don't wanna take anything away from Steve Jobs is one of the greatest innovators of our time.
But Alan Mulally has really done something of Ford Motor Co.
it is amazing he has restored American manufacturing which is something that many people had written off as dead.
You know apple is a great company creates lots of shareholder value it doesn't create a lot of jobs -- United States though.
Ford Motor Co.
which was on the verge of bankruptcy.
Eight under Alan Mulally is leadership managed to save itself with out taking a government bailout without taking the tax payers dollars.
And turn the company into one of the most profitable auto makers in the world.
It is right now as we speak retooling factories the United States bringing jobs back to this country that -- had been sent overseas.
OK so you're judge him to be a great to CEO then Steve Jobs -- I I have to interject it'll look Steve Jobs was the ultimate innovate to.
He changed everybody's life with the products that he put out the quality of those products in the innovative nature of those products.
I mean the man's impact on our society -- culture -- way of life.
He surely flow usually far greater than -- allow -- -- Talk.
I I I I don't disagree with you and I actually never said that he was a greater CEO Steve Jobs I just think that he's done an amazing thing.
In saving Ford and and restoring.
American manufacturing and showing that that America can build things again you know -- this is an industry here in Detroit -- that most people had written off.
And true and as we as as as General Motors and Chrysler died on the operating table and were saved by the federal government.
Ford saved itself -- -- -- pulling himself up by its bootstraps.
And Alan Mulally is the guy who did -- and that's you know what I talk about in my book American icon is how he get it how.
-- is a company I'm -- -- -- -- I'm just gonna -- and a quick contrast between Steve Jobs and Alan -- until very possible terms I've done many interviews with Alan Mulally.
I've never seen the man without a smile on his face always complimentary always positive.
What that I am that I did a long long interview with him at the New York caution a couple of years ago the -- never stop smiling.
-- you contrast that with Steve Jobs.
Who rarely smiled and was bought it reportedly.
Not a great guy to -- with all fall so I'll give you this on a personal basis Alan Mulally wins hands down -- -- No doubt about that I mean if you just look at the culture of apple vs the culture of -- You know apple is notorious for for people who just you know kind of ran afoul of jobs and and had their careers just ripped to shreds.
And that's health Ford was before Mulally showed up Ford was a place -- real sharp -- -- boardroom politics Mulally change that is all about building a team.
Getting people to work together when things -- used to say is.
You know this executive doesn't have a problem if this executive isn't a problem he has a problem what's help them fix it.
He wasn't about assigning blame he was about cutting people Downey's about.
Bringing forward the talent that was in the company but we got it Bryce Hoffman -- much for joining us will go -- that jury's out for most people but will listen to area.
-- -- thanks so much appreciate it.
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