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Who is the Next Instragam?

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  • Description

    Benchmark Capital partner Michael Eisenberg on why the company Zlango should be on investors’ radar.

  • Duration 3:36
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This transcript is automatically generated

The brain -- speaking -- brain power.

Think about -- to -- that company that FaceBook just bought for a billion dollars.

The early investors -- made out bandits but how would -- Smart enough to know.

We have one of them Michael Luxembourg a benchmark Capital One of those early investors who comes in to these types of companies.

And now you say you have the new -- to -- Let's talk first about how do you see how you have another call the Midas touch -- the Midas vision to get these startups that flip around into unbelievable money makers.

Personal congratulations on the thousandths -- it's an -- to be here today.

It's hard to figure out what you really want to do is find the great entrepreneur -- you have the nerve.

To build -- really disruptive companies and take -- the whole way.

That's unique skill set it's probably -- born on some level.

But -- back in the Arctic Nortel mr.

-- change their business once or twice as do many great companies.

On the way to success.

Michael has what he calls the next -- -- Graham it's a company called the lingo if you could only hope.

You know the amount of -- the smiley faces he put on your emails when you're taking it to the nth degree with these brand new and different icons.

Of which now you've got a million users in the US five million globally.

These are little tiny icons -- gonna make all that money from that.

So first of all the business -- of mobile is fast becoming virtual items and in that purchasing rather than advertising or even phone sales -- apple.

And what it's like those done is put in the emotion.

In June texting -- -- the same since 1994 kind of black and white television for messaging.

As I was actually -- -- two million users in the US since launch in Q4.

It's five million.

And the rest of the world I think you're not in the I've found yet are you know we're going to be launching the iPhone and about two months.

And this week -- next couple of -- will be launching a virtual items store with branded content from things like the terminator.

Jersey Shore and other things.

All right so let me just show you that it's more than just a little heart -- a little angry face with a tongue sticking out -- -- that one.

So here on this this Blackberry you can see some of them are gonna actually dissolves -- can get a better shot.

Of what they look like -- our floor director back at headquarters is sending me a message right now with these icons and really with just a few words I think that you can.

Pretty much -- that's -- congratulations.

On your thousand Smart.

-- mean TV show many thank you so much okay I'm gonna checks back due in the amount of -- here.

Bristling -- see if you can read this one banning.

And that he's gonna see what I said basically I think it back to work -- kinda.

But let's let's talk about at the money here and the opportunity.

You're hooking up with advertisers give me an example of how old niece sending an icon here how an advertiser pays you.

So were looking up with content providers and advertisers in the content providers.

Can put their content or their images.

In to his final product and users purchase them virtual items and so we go to physical story go to -- the storm -- and that's a billion dollar business by the way for FaceBook already virtual items.

And also advertisers can -- icons -- Starbucks brand for the word coffee entity is -- a message.

Sadly Starbucks is -- you guys for that what is the number one thing that a successful start up half step out.

From where you stand a fabulous onto -- who's determined to succeed.

Simple as that.

It's that simple -- you few out there but.

That -- entrepreneur Michael Eisenberg a benchmark Capital One of the partners who first invested in things like first Gibson eBay and of course it -- -- Graham thank you so much for joining us thank you and congratulations again we'll see you next time.

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