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Zingle founder Ford Blakely on his company that allows customers to text orders to reduce wait times.
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Our next guest hated waiting a long line -- -- morning call face so he bought the berets to assault and and started to text in his orders.
Just three years later he has changed the way that bed and parking.
Company's allow other customers to state -- and order ahead.
Absolutely Ford likely -- the company is named -- -- So the idea here is.
It is a status is texting it in but explain discussing here in new York and -- everybody appreciates this but it -- -- -- -- Jimmy -- garage could take forever to get the car.
They text ahead right that charts is -- -- all about saving people time.
So you know much like a lot of your viewers I come from a financial background -- billable hours kind of times money.
So I invented this concept of text in coffee orders started the company announced Indio California.
And down soon after what -- what people so we're doing in the -- space the parking people called us.
-- said the most painful part of my day is calling for my car every day waiting 3045 minutes.
So we recalled on Central -- in a number other parking companies and soon.
We have we've brought across the country so we look -- got to -- Goes beyond today's -- hat actually handing out cellphones.
-- -- the individual garage as you actually have now device that would be installed -- in the garages across these.
Factly so when we started the company it was something that was just like a home an idea where people reason -- to communicate to Twitter and much of other social means.
But nominee businesses were using that as a as a business tool.
So target waiting for my coffee I I asked the manager at the time the local coffee shop do you care I buy you prepaid cell -- he looked to me like I was crazy.
And but I was a regular customer and so he said sure enough.
I'll do it so we gave -- -- a little prepaid cellphone.
And soon after that might my buddies who saw what I was doing.
I -- skip an alliance of PeopleSoft but what does that guy doing this so that they -- up pretty quickly that that I was text in my in my coffee orders so.
Soon after that.
-- -- -- -- for this is getting out of hand we need to have a faster more efficient way and then -- had a cellphone so.
I got crazy -- in my garage and invented the single here half.
-- machine and you Selma yeah it's got -- with a company like this always ask if you've already done a sorority said the coffee and you got this one got to take a chance on you which -- to start.
And then you've expanded.
Two parking -- your sister on.
Are likely to talk about banks was -- -- -- -- to -- ago or so and so we're just on the Forbes and paid ten foot six so obviously don't mind.
-- -- But a person above the box office whatever it is the idea of just being an entrepreneur -- and always thinking about what's next threat do you do something is or something next for this business -- -- other things nobody gonna do after this so this is a 100% of my effort and time I mean what the reason -- thing was -- was I I -- But you know I'm from an analytical background -- -- pay attention and things that bother me turn my day.
Effect kind of kept the chronicle what I called my man journal which is -- -- my concepts and inventions and ideas.
Sort of sign -- ask when you think about what Steinfeld did.
He kind of paid attention all the little things that -- you through your day is that you know knowing -- right now all of -- -- annoying us kind of state to yet.
-- c'mon this is so there's another it's a -- is something else is -- you -- quite got a -- -- of ideas and I was one of the things that my wife really push for me to do was to you know take a chance.
Jump in of these ideas obviously my sister is a as they come ruled class launched nor people always ask me what's it like to have your your sister and I'm like tools and -- -- It's like having Michael Jordan.
As -- -- you're trying to learn basketball so that's awesome she's pretty means -- -- please come back apps -- ideas singles the company put likely take care.
Thank you good luck thanks all right quick.
