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Kings of Cole Steps out Onto the Fashion Scene

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  • Description

    Elana Brynes talks about growing her company with a line of luxury loungewear.

  • Duration 6:15
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This transcript is automatically generated

Us brings us to -- -- founder and -- objector of kings of coal.

So -- backhanded thank you for having me and I -- say it to be and it's funny because.

People misspelled my last name is Brian's all the time Molly and parents are you always aren't -- I never what we're supposedly which name you memo and I -- It's do you enforceable are delightful thing because you were so young when -- came up with this idea and clearly here in content wasn't university right -- -- neighborhood it's what's -- Right well that inspired me because -- looking for -- cut its budget that was -- boyfriend styles by teacher and I'm not clicking the call is all about.

They also graduated the peak of the -- fashion -- also trying to find a job that I actually wanted to go to -- You know and the same and all my friend and you decided you know I'm -- -- myself yes I thought outside the box they said.

Now's the time I don't have a mortgage I don't have a family that I need to support now's the time the gulf from my dreams I love that you did this because so many people come down on your generation for being a sleazy bunch.

Occupy wall -- thus far enough.

Perhaps there are not.

-- I think that diet think with the technology -- and social media anything's possible I mean I've always been a strong believer that every company started with one person one idea Starbucks was started by one person to do have a a mentor or a person in your life that.

Pushing this -- come you know what I had multiple mentors I think that it's so important if you're gonna start a business to meet with anyone -- -- -- you can get your hands on I definitely have some -- in the industry.

But look outside your industry was Boston University.

Continent today encourage you on -- University definitely encouraged me I don't think that we learn in the classroom teaching you you really -- carried you -- -- -- gonna experience when you leave on content is great I also went to Dalton in new York and that prepared me more than anything I think.

I amassing a background because there just seriously -- and I just Annie Mae because -- you break in the mold of what people say about your generation.

That being said let's get back to kings of -- I have personal -- the name come from.

-- growing up a looking call is my favorite nursery rhyme and there are three kings at the -- could be about nobody knows which one cent husband had an interest and that and it sounded cool things -- cool think yeah do you come over these products.

And some -- get Hollywood wearing -- -- did that happen.

On the it happened a series of ways for -- all celebrities are just like you know average data and so they like to be comfortable and -- photographed all the time so came the call is all about looking good while also being comfortable so you know we don't act like trips longer more tailored really soft -- rose gold very trend trading in.

So you know they wanna a comfortable too so we gave us like it's the -- -- he -- as we gave mount gay and ascended to their hotels that's ended up their -- really been so supportive -- carrier expired on companies in -- their -- -- in store.

You know -- how to make -- in America is filming knocked on their cost and Traylor said.

You know if you want some studies for the shell can cut you -- -- the first episode it's on -- seeing opportunities in front of viewing just grabbing them I think that is so cool.

You -- I'm -- even as she is Sarah Blakely.

It created specks of read a -- right -- and she literally walked into.

What Neiman Marcus I think it was and -- look.

-- five minutes constant back and try -- -- right fake it T make it that perhaps it might have a lot that you just sent it to their hotel room right I send their hotel room -- -- security by the way I don't I don't know I yeah not -- but yes I know.

I'm that you know you really have to -- tell you -- -- I am not -- every door take every opportunity you cannot yet -- we mentality you know I walked into my first -- Ehrlich is planet -- I talked about it last and it's here.

And I -- and I said you don't keep the call yet that's odd you know even though -- -- no stores yet.

It -- having that mentality believing your company to real life.

What about cotton prices these days acting and production we -- our our -- overseas.

You know so time -- I know I'd love to bring it here it's just -- not -- -- I was simply have to -- and the business decision on cotton prices have definitely affected you know our pricing I started this company in the peak of the recession in the peak of cotton prices going -- so I don't know any different.

It can only got from here I'm hoping not -- I -- but you know that does that that actually you make a great point because your business is structured around these higher conference right exactly on I think.

You know we have a great product that people are gonna -- all the time Hollywood supporting the -- boutiques in the country are supporting.

It legitimizes their product and -- you know I wanna make it as affordable as possible but we also have to make a living as well also we try to find about -- deciding where to put the product is everywhere website and there's one there's a boutique near me have found two in Connecticut it.

Is -- selective on purpose on -- very selective on -- anywhere in a lot of -- and about a 180 stores across the country and you know internationally we try to put -- in the basket -- possible so -- Enron determining California where Angel -- -- Canada -- and -- in Long Island -- and -- GT -- you know we are very very selective about where we put our line -- New Jersey you know.

It's I go and visit and I make sure that my -- -- are the -- are taking care of -- look at is the one near me that I counts now you.

This is on purpose if not it.

Hi and this is not like I'm getting -- not club it's actually seize up and some of them and where I'm not trying to blow it out I'm not trying to make a quick -- on trying to build a brand that really encompasses what I wanted it to see you made -- decision to go basically high end it's exactly.

Yeah very trend driven -- very celebrity driven -- exclusive.

But affordable that you know that if you -- and it's worth the investment and what's interesting I guess is that.

We saw the high end for the most part hold on okay right -- this recession yeah I mean there's still the upper Echelon there always -- -- be.

Disposable and come.

You know I definitely think if you find a product that's worth smelling the money on we have a customer -- -- OK see you have in the past -- Kardashian news Beyonce on these people wearing yourself Nelson JC demanding the senate on the how I mean do you like.

This is -- going -- around them alone now only you know -- only been in storage for a year and a half.

I just think it's a great product I think that you know people are looking for what's next what's you know celebrities -- photographed all the time when they're going to the -- when they're picking up their kids you know they're not gonna Wear red carpet Oscar -- Renta -- they're gonna Wear a sweatshirt that makes them look -- On our -- -- -- longer more tailored to women Wear leggings covered the by.

You know its long for men it's very finished the rose gold this trend -- and trend driven and so I think that it's the perfect marriage of comfort and style price.

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