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And I'm thrilled actually that we're talking outlined today because wine.
Family business summer wine is so hot in Manhattan.
Everywhere in the world I think these days so it's perfect time to talk about it Christina Manny is that is right now feeling proprietor -- bombed the -- -- Acela Bonzi it would just T notes.
It's huge and everybody knows bumpy anyway you know as a timeline knows -- how did go that way.
Well my father built the -- in the 1970s.
And -- as an Italian American.
And so he went back to Italy.
And the goal was to raise the standards of all Italian wine making and so he was born here is born here went to Italy and -- I wanna builds the vineyard.
-- -- -- -- -- -- From scratch so when many Italians are coming to the United States.
To build one -- in Napa in California he instead went back to Italy lots Italian American.
Because he saw the beauty and the potential -- time wants.
But he wanted to make it.
And innovative estate wasn't based too much on tradition and could kind of break through barriers.
And create -- to consumers around the world would -- monthly.
Because they have I mean if it is it's one it's gotta be the if not the biggest name in the time lines it's certainly up there.
How does happen.
I'm thinking -- the consumer and -- making -- -- people just are soft and allows season go with food and not thinking of the past you know not thinking of these giveaway winds should be -- -- AM you know -- you know you wonder if him.
Being an American.
Helped build wind because see I guess could think about what even Americans are looking exactly it's a and it's a lot of marketing what do you people want my hates what makes it.
Brings pleasure to there to their daily lives it's huge and I I've just mentioned to you I was out in Tuscany couldn't get in because it was so packed.
So never even made in it but how then do you end up in the business.
Well it's a family business and it IA did the same thing I've visited Italy I spent time studying -- an apt are you -- we visited me in fall in love with the Italians and everything of the culture.
So eighteen minute today and running the business as 'cause -- it's amazing I think it's so cool and they go back and forth yes I do.
And are you out there exploring new -- and we constantly are you territories -- -- present wines is a family business also from.
Chile with -- trial -- -- from either -- from grew by -- -- Dini all the late 2 winds from Pacific rim did it.
Pacific northwest before we start talk about the -- how has business been in the recession hit every one how did that affect you.
The wind business didn't really go through recession -- very very high end -- we saw click slowdown in the restaurant started.
You know having less covers but the great thing about wine is good times and bad people still need -- -- -- that he -- a yeah day that -- -- -- -- aren't happy times to celebrate lasting you can really feel it no we haven't we been growing consistently in our business what is the new hotline these days.
The resident I just told you I -- home and actually my.
Cousins and I -- this want -- -- -- it's a -- sparkling little bit sweet lying in the sweeter taste profile is very popular in America love it.
On any -- need certainly would chocolates as a guide but also -- antiques and just.
Seat by the pool you have friends over you popping its basics and raspberries and strawberries and soft in Alaska and that's how I've had a loan.
In the like in the summer and -- warmer weather alone joke it's fabulous and so you're saying this is one name -- -- what about most popular why it's really -- number one of the best selling at times and that's because the -- -- those and all that stuff kind of taken off and thank -- I think Celanese also came before them Scott did but what we've always known is that.
People love to talk -- the drink sweet let's be honest and the beauty of this one is it starts sweet but this is almost -- and dry.
So it's not overwhelming calling -- week.
I'm Scott wasn't all that I around the world have brought in a younger crowd like a younger wine drinker but you know how much money than the nearby alignment -- -- -- -- -- -- from Pennsylvania.
But are you seeing that happening as well younger people are coming absolutely I mean when you look at the beer sales their flat right.
And then you think where is that consumers Alley cat they're going into line so what are making -- original lighter red.
All other most people kind of started and -- whites and and go to Sweden south -- -- rents and then they move up to very serious noble elegant red psychedelic -- years and I love this is only convinced us.
There aristocrats -- -- -- -- -- -- snuck those -- my parents Ifill let's start with the front -- you brought up you know -- so legal opinion agent this is called our San Angelo.
And nieces and any eighteen egregious because our state is allocated to sell about the in southern Tuscany.
So very little -- agrees it was ground that's what was going up north.
Warmer climate warmed Tuscan sun you can get in -- -- -- -- less acidity and more tropical fruit flavors.
So this is 100% Tuscan.
So where then is that where those -- crime so those grapes are grown on our estate music -- but in Tuscany where it has any impact so we didn't count them until -- just south of Ciena.
So and also please come back and visit us is with a beautiful hotel and twelfth century castle you.
And it's gorgeous site so this is from Vermont visit Indonesia from a container facilities is appealed to Asia from amplitude and you credit -- -- -- and we can't we deposit because spring VCR so this is a possibly meant there and all these lovely dishes were prepared by fresco -- got out accident on the which is an amazing family business so from one family business to another we -- them.
And it nick you know all the time any opinion -- light Crist.
Pasta salad some by the -- this time and again very summary.
I got this humor moving down now -- in a move meant.
So then we how much -- today and -- today.
Is -- fact every day so that's because I've never even heard of it so what kind of wine is it because -- -- -- cabernet seven you all and -- And -- -- exactly.
And attacked the -- super Tuscan as we like to call webcast.
And it's very personal not much oak cherry flavors -- Saying to me panic -- heat seeking a distant very simple roasted chicken because.
It's a simpler read for a simpler -- the -- as -- BBC protesting does that make it.
And yes they -- about twelve dollars a bottle and this San -- -- around the cent cents.
Connect and I think that's probably have to -- the recession and the prices are -- You know we can you have to have value wanna good quality and good values but not this mean now I know that's currency I don't know this is doing now is the trend and I credit the -- -- so this is about a fifty dollar bottle wine.
But this is -- from 100% -- they think.
And it has to be in order to be -- -- in order to go into -- now with -- by law for four years so it's automatically very noble -- And it is Alabama we dedicated years of research and how to make a better Brunette as a -- that you brought up that that and the rules of Italy did.
The DO CG basically the guidelines that.
That keep us.
He's only in -- believe that you have these rules could not -- -- -- holiness.
It's coming in line make relations -- the toughest -- the -- I can't even stay on top of it.
All of them but it is its classifications.
For where the wine is grown in what territory is not necessary quality but at least for the territory.
Is that what I'm pissed me it the Italian wines really propelled themselves in front senator to the wine lovers of of the world right.
Even surpassing the French I would think now in popularity yes very much do you find that this whole Napa craze is affecting yourself some not so much his people some eleven family Italy and Hanks in the beautiful cuisine that -- -- Italy.
It's such a perfect pairing this trials indefinite -- -- not overpowering them need to be enjoyed with food and not overwhelming on the -- OK so of these yet we have the Missouri valley as -- you're best seller right now -- That honestly hot but you must have.
You have bad people that content that all -- only drinkable now my best -- line is sitting -- because it's the classic and when we came into the territory there's finally about ten producers of you know hello and emailing my family health creative Renaissance.
In this line.
Today there's about 250 producers and Penelope and manganese line is known probably as the best red line of bull.
Additionally there's a few flagship winds and this is really -- I think it's really interesting that your dad started hearing came over because.
You know he came with this like.
His outsider view of what I'm looking for in -- and wine right.
So what what's the tax rate I mean are you coming to the states I guess -- can have vineyards here -- yes absolutely we already -- in Washington State with the wine called the second -- and that focus is just some -- are realizing -- this song and then -- rules experts.
Wanting to easiest to say it is the best value wind as an advertising and I was under your umbrella -- there -- -- our family we're looking at more properties constantly out in California.
On and we have we -- ninety different countries around the world where and in America our family and found the as a leading importer.
Of of -- -- non -- country tomorrow others like that.
Any of those close in south or exits into the company winds as well mom they actually had bigger volume sales teams so we eat -- play in different categories and the beauty of -- from our own portfolio from -- -- -- winds that we represent.
He's today we have outlined for every occasion and -- price point so that's really because you and I might go out and celebrate with a -- now hello it.
55 dollars a bottle but there's other occasions what you want to -- today may twelfth it isn't -- simple every day so.
You have a hotel you set on the property tax are -- so what is what's the visitor.
Stream like is it just to they keep -- -- you see it I really do -- People fall in love with of romance -- wine and wine -- now and wicket stand on PA's is it seeks out the top of this hill and it's a twelfth century fortress.
And it really overlooks all the valleys of Tuscany and in springtime and somehow it just beautiful book what people -- was a chance to drink the lines and not have to get in the car and drive higher alcohol.
Well I mean honestly in bid to relax so we have to -- and I feel -- with people can stay in luxury suites.
Didn't get much -- -- -- -- they -- have a romantic occasion and just you know not have to worry.
The on vacation and I am I think it's it's such a testament to pick your dad and the way he thought this group and you now your remnant and the Cutera with very little -- -- home.
Yeah yes it.
So my god bless you crazy I have three and I can't Kristin GW and I think the cedar granny thank you so much -- proprietor and co CEO thank you.
Of goods fell upon its influence -- president -- I would.
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