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Is Gilt Groupe Destined for IPO?
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Alexis Maybank, Gilt Groupe co-founder, on the company’s rapid expansion and if it is headed toward an IPO in the near future.
- Duration 5:14
- Date Apr 17, 2012
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Alexis Maybank, Gilt Groupe co-founder, on the company’s rapid expansion and if it is headed toward an IPO in the near future.
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Well gilt -- made its name offering flash sales on top fashion designers now sells everything from travel -- even food is -- expanding company looking to IPO in the near future.
Joining us now skilled group co-founder and the -- -- his new book by invitation only.
Alexis may -- to have you back but as if it's been about a year since that you -- on with us last -- much has happened personally for you had another child but also professionally.
-- has expanded into so many different verticals -- -- five million members a billion dollar valuation.
How are you able to keep up with this rapid pace.
Well so -- -- change in three years only in their scaled a thousand employees half billion dollars that the product removing through our website.
And it often surprises people because -- added space seems like such a simple ideas such -- simple business but it's very difficult to build and scale year transitioning from in January reception Arab baby if you will you are selling excess inventory discounted prices -- you've made a transition not tempted to selling different.
Products but also full price merchandise -- our customers.
Reacting to that -- -- receptive to the idea full price.
What is things gill was the first to do is combine that editorial that you'd find in a magazine -- but have the -- just one step away one click away.
And what we've found is that wind that combination of storytelling and shopping online that we can sell products and multiple price points and customers are gravitating to shop that -- -- on our side are you seeing luxury customers.
Staying strong mainly seen that and corporate results at places like Tiffany's and and other as.
That the luxury customer never really went away you see that in your results as well.
We're seeing the same thing but one thing that's true for all Americans and -- name of the deal.
And gilt -- through its offer having a designer products fashion products at -- -- -- 70% off -- that in particular you have a lot of competition also that continues to show up in the marketplace sat.
How do you keep yourself differentiated.
And one step ahead of the -- and -- in in when they invest -- so crowded we have names up there like.
Ho ho outlook -- -- -- ideally there's a lot of players here now.
That's and we we -- competition as an affirmation that we're on to something good.
At this point we have many competitors we have huge behemoths in the IE commerce space that are trying to do the same thing and we focus on two things really to differentiate one.
Being the biggest in our space really helps a lot it's helps to go into partner like Ralph -- be able to work across all their product areas.
And two we really are using our information and -- on customers in unique ways to provide the most personalized experience that's telling you can't do.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- In our keys were still growing so rapidly and we're investing a tremendous amount it's nice to have that flexibility and -- to test reiterate.
And guided again something that's not always available in the public -- you talk about testing and reiterating that something that you've done all along the way in the four years since you started gilt Groupe.
Something he talked about in your -- by invitation only.
He may get looks so easy.
On the outside it seems that you had a smooth sailing -- right to create this amazing company you worked at eBay before here.
Harvard educated but.
I'm things aren't always as they appear tell me some of the hardships that you face to get to this point there is nothing more gut wrenching than starting a business I don't -- it ever make it seems simple there are so many challenges we confronted.
Likened the timers -- went down from -- three days and he realized or technological platform wasn't keeping up with demand.
We witnessed ourselves -- -- -- and the logistical footprint if you well and have to shift and virtually overnight the -- robotics and majestic.
Advance solutions -- that so.
What I learned and I read about this in the book to -- a co-founder Alexandra is that in a hyper growth scenario.
Almost every part of your business will break at some point what you lunch -- and with.
Eight people and we're about 101000 customers is not what you -- the Atlanta -- further down the road.
Alexis may be a co-founder of -- -- thanks for joining -- great to have you great to see you as all the way he -- and banks have -- I -- a clients thank you so much.
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