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Frozen Yogurt Goes Retro

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  • Description

    Let's Yo Yogurt CEO Eric Casburi on his chain of fitness and new frozen yogurt franchises.

  • Duration 3:08
  • Date

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This transcript is automatically generated

-- just happens and well after launching its successful franchise of eightieth.

-- -- my next guest decided to branch out and take on the -- -- industry with a chain of his own joining me now optimistic small business.

It is.

Eric has a very healthy CEO lets you know it's a chain of frozen yogurt that's -- -- -- I have met.

What does it was it's you're you're gone completely retro gym and frozen yogurt out who was the -- here.

Well to the retrofitted -- we started back when we're looking at or our clientele was amid an apartment generation tax backed and this is going back in 2005000.

-- And it kinda took on its own personality and retrofit this now as you know eighty -- strong will be -- 120 by the end of the year.

And it's just it's just exploded into itself it's really it's been amazing.

-- -- -- gonna have to admit it's it's a catchy title.

Having a perceived immediate investors knocking on your door saying hey we wanna help -- franchises we wanted to run the business you wanna do it yourself and what you point.

Back up we've been so blessed we've had a great ride with with franchise coming in now with investment groups small -- individual franchisees coming in.

Nowadays we're seeing more long lines up.

Groups coming in -- one invest in multiple locations territories in -- our last deal and I'm California.

Was a multi -- deal have to group -- from here in New Jersey and have to group from California -- secular group in the Bakersfield area that's doing another market in California.

-- have -- the living in it Jon and let's get visible on my head right now I mean seriously and we -- as a rock out an agenda like a favorite eighty's and ninety's and even listen -- on a lot of the and other signals and -- might -- ask -- -- and it's a -- to the -- over an idea I mean the markets a bit saturated right now mean you've got all of a self serve.

But that's sixty handles -- new York and you've got kind of that the units -- to panic out there.

You take a chance -- with a -- We get to get a chance we think it's sort of a plan for success is not how we look at it I look at fragmented business is quite frankly and we saw that program you're just like the fitness -- very fragmented and sure what to do with -- that you know what is I don't involve anything but I don't think we can make it better I want involvement coffee is coffee -- pretty well today.

Yogurt we felt -- self serve.

We thought the model self store builder was being Donohue that's grateful there's a little brand to a there's really no disaster that could cut extra oomph to it you know that's a great brands do if it don't you did very well to Starbucks -- -- 1000 -- well.

Well there is Lance about the expansion is because you've got six locations now that you wanna go up to thirty but that requires -- Well that's all from us the fact we've got to keep their money -- yeah -- Well we got all we have corporate -- will be building -- have in the pipeline their thirty -- or sold so will be.

But into this year will be a fifty.

Companies advise you to get to somebody -- small business now that is watching.

But wanted to grow -- business or start their own business because of a homeowner -- what we tell them.

Tremendous amount of due diligence and -- -- big fallacy -- franchise drama franchise or -- you know we we've made all the mistakes we've made a lot of the errors.

Learn from their mistakes go with someone who was if you thought you wanna do if so we wanna be involved and look at franchise and this -- just so much information there's so much.

That you can gather that you're not gonna -- to get probably on your own or -- cost a quite a bit of money to figure out.

About the -- now and a great idea and this is about who I -- it's all about the brand and good luck to you thank you for watching -- a -- recombinant small business and they got you covered -- -- that's a very.

-- your fitness standards.

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