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FOXBusiness.com’s Kate Rogers on the lessons small business owners can take away from Betty White’s foray into Twitter.
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And let's talk now about Twitter are you want -- well if you have a small business guess what even Betty White.
Is on Twitter now I'm Kate Rogers of foxbusiness.com.
Says.
If Betty White can do it well for heaven's sakes you should -- it's very good for your business and she is hearing now set to tell us why -- I had I don't know.
-- so -- made her debut on to this social networking site this past week and she is in ninety year results.
And of course like many small business owners that you -- is solely -- doctor of this technology.
But she wasn't afraid that this really dive right in and start promoting her friend so I spoke with Jason Henis heat -- -- interactive.
And he says that whites timing in -- usage of Twitter are perfect you know she's -- to the -- And because she's really using it to promote her newest project which is there it reality TV show so our small business owners -- might have been a little hesitated to.
Jumping Annie get moving on Twitter can really -- -- some lessons from white right and those lessons are number one follow people yes so once you get on Twitter you set your account.
-- C says a lot of people start their account sign up for it and then never look at it again they're doing it just to doing so yet and parents are -- people.
Find people who are influential in your field and make sure that your -- them and they may return to immigrants are filing -- -- -- tireless school grounds so the for example if you are.
A small coffee shop owner.
Look look at Howard Schultz -- Starbucks follow him -- you know CEO of Starbucks you can take take away a few lessons from -- and -- what he's tweeting about -- talking about that person -- next -- is to start engaging conversation and so you can use search stock twitter.com and find out what's trending in what's important.
In your arena -- are talking about that and I did this is used that hash -- symbol right and putting keywords with it.
And from -- -- get in on the conversation people click on that keyword and your name will come up and that's how you can start to grow your -- base.
Another way to -- on this conversation is to set up Google alerts so on google.com you can set.
Keywords and be alerted when people are talking about them so.
Not only are you going to being -- conversation that you can start.
Being one of the first people to get -- -- hypocrisy so when you say google.com.
Buses and I -- -- Twitter and you're saying that.
OK so that's sort of but it's related to it's really -- yes because -- -- it set up these Google alerts which.
Basically we'll let you know anytime someone is talking about a keywords that's any sign up coffee again for example.
You can see what the news is about and then get back on your Twitter -- are talking about it you're ahead of the -- OK another tip is to interact the traffic back to your website because for anyone who is on Twitter it's only -- 140 characters right so you're -- eliminated what you can say.
You can use one of those URL shortening isn't a good one that we use at Fox News and Fox Business is basically it's BIT di -- Y and it short and see you are out that actually you don't even have to use that anymore like it automatically shortens -- does have Senator -- automatically I used to use that admittedly but now.
Now adjusted -- -- -- it'll -- your links so that that means basically you know your link is gonna be compressed that you're not -- up these precious Karen right.
And what you should do is link back to your website so that people know where they can find more information about your company.
Where your blog or whatever if need be and then our last hit is to use other's success to promote.
Your own business so again release is Howard Schultz examples so if you are talking about coffee.
Tweet act hand in -- week so that when people.
Search for his mean.
You're suite will come up so again you're -- capitalize on what other people are doing well and use it to really own brand -- -- -- -- or.
You followed followers will -- and you'll be Twitter superstar like Betty -- Some good advice definitely and you the hardships though is you know you really are expected to be.
Clever and AG yeah I know and I'm guilty of I'd just say I'm gonna be hosting -- web showed today nine to 1130 and then that's it.
And you know that's kinda lame and you have a lot of people who can overcome that lame factor.
It takes tell him to be clever -- should you hire someone who's good at that whole bit edgy thing if I promote your brands you know -- I've talked a lot about -- Motion has been on the show talking about before and then also on our what they're always doing these tips for small business owners.
And one tip that always rings true and I think is very important for any brand is to be true to who you are you if you're not funny area not trying to -- -- you know an -- -- hit grander that's not your audience I don't think you need to go out of your conference.
I think the first -- -- now risen most important thing is it is you know take the -- -- just go on their sign up and actually meet you said that and then take it from.
Yeah because also there are people Leon had friends who joined after main -- I don't understand -- hash marks in these acts and it takes a little bit of training.
On the what's the best way for people to learn about that I -- on Twitter itself -- -- have health topics is that the way to go you can go without it -- you know we've come to small business -- -- on -- box this is not -- posit that the best -- -- -- -- really it's.
On social networking for small business owners because like -- said a lot of them are often pleaded doctors is rightly on -- reviewers who are in to -- tracking -- above -- dating back up with this technology they're not.
As familiar with it so I think a lot of times they want to stick to that original marketing.
Tactics in his plans that they learned originally when they got making but.
Really social media as Jason Tennessee said he it's really just the best most effective and fastest way to get in touch with -- our consumers -- and night here.
Followers yeah I mean it is one thing to be old school and then wanna -- old school but at some point it becomes inescapable and you have -- -- be looking for you and if they don't find you they're gonna move on exactly because that's where everything you say yeah.
All right some important information and I'll have to check out the the Twitter tips.
That she's got there on foxbusiness.com.
And she also has an article.
Kate Rogers right now on foxbusiness.com.
Even Betty White is on Twitter -- your business shouldn't be too so.
Check that out folks Kate Rogers thank -- was always for joining us.
