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The Brains Behind Beauty Startup Birchbox

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  • Description

    Two young entrepreneurs set out to reimagine the way you buy beauty products

  • Duration 3:06
  • Date

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Transcript

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Every month more than a 100000 people pay ten dollars to get this box.

This is always there -- has some products are not some products -- and it -- -- It's called a search box and in each -- our -- beauty products from the biggest names in the business.

But this company's not justified excuse to get all dog up the -- this hoping to shake up the way consumers.

Buy cosmetics.

Idiots like a really cluttered market it's hard for some people to figure out -- worth buying when there's thousands of -- says and -- I care creating their assortment and sending samples -- -- you have to -- high end products it would really help people make better decisions when it came to this category.

That's really China and see along with co-founder -- -- -- -- him.

-- you Harvard Business School grads behind both stocks brainstorm that not only send out different monthly samples.

But also has editorials about every product and tells full size versions on their website.

It is every process we're gonna push your boundaries a little that we know a little bit about -- -- unimpeded path.

At age where found an -- up again I and we use that she's -- -- samples -- is -- -- -- and -- and that's a really big part of -- gains -- -- comes to -- we don't pack.

So far the year toppled -- box has had to move offices to three times.

Because the company which now has over fifty employees continues to grow and the days of packing boxes at their Manhattan apartment isn't just -- memory.

Here at their warehouse and Edison New Jersey you can see all hesitate to make thousands of these well manicured -- And it's obvious that the attention to -- now is let customers.

Added value.

We change aspects about the box every month -- it's not the same old thing they want to open it up and see what's different not only -- products but what's the a different story that we're -- one of the different vale is the different -- It's also obvious that investors and big brands with the added value so far -- -- has received more than eleven million in capital.

And has an impressive 200 brands partnering with it.

They spent millions of dollars you know creating their -- -- Hannity and you two crowds you are asking him about re -- an -- -- -- that they didn't now without the accomplishment that we really are excited that they took a -- -- for the future of search box these endorsed say they'll continue to expand in the PD -- Still keep taking risks of their own and may dip into other related industries using the same retail technique.

One thing's for sure there's no sign -- either one of them slowing down anytime soon.

I realized in the first -- -- -- school.

And Israeli attack -- on to finish that because.

I love working hard and I realized there was nobody out -- work harder for -- myself now is really exciting but it wasn't coming hatched in the -- and it was totally the idea.

-- -- -- -- -- -- Then I had to hit and then his.

No stopping me.

Reporting in New York I'm Christina Scotty.

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