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Campus Book Rentals CEO Alan Martin weighs in on his business that rents college textbooks to students and how he's prepared to deal with digital book...
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Air travel textbooks in the classroom could become a thing of the past eventually thanks to.
-- he's CEO of campus book rentals.
And he joins us right after the CO -- be -- -- -- physical books with you guys did you take real books physical books a year instead of having do as most of this -- -- them.
And then never do anything with many -- you rent them.
Yet you're vested it's gonna walk -- the bookstore and spend 500 dollars every semester for your textbooks right instead you go to campus look at those dot com you -- half the price get the exact same physical book.
Delivered to your -- -- -- -- -- -- -- -- back to all the -- -- half the price of -- a -- book would have cost to -- -- -- pricing -- exactly right -- thanks you guys are -- big -- given -- big time we've -- warehouse is four times in the last three years -- -- -- -- -- save students over thirty million dollars -- -- -- -- profitable company -- now we've been profitable since 2009 it's pretty -- -- -- -- -- -- that you can change the distribution model of -- rent -- -- is -- -- to a profitable it's been a disruptive force in the in -- the most cheesy of all lines to ask you I would say boys their shelf life of this but the serious question as you know as they can talk about all these ebooks at some point when they get their figured out.
And may -- were close that point nobody's gonna -- -- physical textbook anymore then what do you do.
You know it's very complicated issue talk about the digital textbooks and the way that students right now comments that we learned.
-- students overwhelmingly prefer physical books it's easy to see a full whale and learn.
In -- -- -- I saw survey on that they said that was actually surprised to be honest as you figure college kids be that kind of earliest adopters and they would have went to -- books.
But I just have a feeling that.
Eventually they will you don't -- allocated maybe not.
In six months but may be safe were severe in thirty years is gonna be no textbooks and -- that fair amazed -- how you look at it and do you plan for that world you don't.
Maybe in thirty years as we look at what's happening -- digital textbooks are priced really high right now you look at what rental has done to show that the markets proving that students can get the content the used to get for half the price of sort of -- hundred dollars for into the -- -- there at the physical book for fifty dollars to think about what this is doing.
We do it that's interest so -- be a hundred bucks to buy.
An e-book and it e-book -- okay.
And -- -- under the your -- your priced way under that -- of that -- think about these folks in the digital environment they have now got to figure out how to brings digital content to students for half the price they plan to just a few short years ago because -- -- -- -- Snagged on the market you have now students are going to -- the content for half the price of digital content I think it's -- -- -- between here and there are now pricing which is kind of interest but -- eventually would you.
As you can get -- from the library maybe you'd rent ebooks and of that profit doesn't exist yet you know the starting to -- that some people to should be seen as you -- rentals by the very nature students do not keep ebooks they'll last about six months right away they are rental.
So as we position ourselves we believe we'll just continue to distribute the content in digital format continue to -- -- We've we've aggregate of the customers that come to -- for good service and low prices good luck with that you have all the -- again -- Martin thank you very much -- to -- -- -- everything if -- and.
