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Why Are Liquor Sales on the Rise?

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  • Description

    Star Vodka’s Charles Ferri discusses how the company’s sales have grown 300% over the last year.

  • Duration 3:05
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All right we talk a lot about gun sales on the show but that is certainly not the only bright spot in this economy.

Liquor sales especially the hard stuff spirits are up to.

Jordan a company is Charles -- -- -- solve vodka which is a particularly successful ran.

Charles welcome the program thanks to I'm gonna give you about thirty seconds worth of commercial how much -- you sales off.

Close -- percent year over year unite this -- vodka in Bend, Oregon cracked wind then.

In order it's all about the water source and its world renowned water source for -- cascade mountain water.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Americans are waking up they want American products are they're looking around -- this thing you know what enough this foreign stuff we -- points -- -- you better sell cheaper here in the U endlessly sell it against those farmers absolutely we don't cut -- We don't need to put a French flag on -- thing or make it make a cute design -- all about quality.

Hands down any taste tests we will beat them give us how much you'd have to pay for commercial likeness.

The idea you picked how much is that model.

About thirty dollars for one -- how much is great -- for one -- 3536.

As -- undercut some -- we undercut them and once we get people to tristar vodka it's so much smoother we convert.

-- -- drugs heady undercut them with -- prices gone from her.

Well I mean obviously we have to take a small bit of ahead obviously we're paying for paying little more for -- but that doesn't matter the bottom line is just wanna build loyalty.

Building loyalty is for me grass roots getting people to try it taste it vs any other -- -- really bring to bottles rather than either of us.

I don't know I've -- -- back there so while our.

-- after YLOK spirits overall not just you're -- but overall spirits up 5% in the latest -- 5% why are Americans drinking more.

Well I think that this there's a few things obviously with the economy down with liquor sales.

It's more ads that you buckets more personal art you want to have something sweet sour salty you know in general -- -- is that -- -- -- and we go liquor.

I think people are staying home nest I think -- point is people -- drinking -- home more than they are going to bars as a result acted by that.

They're continued but also this doesn't go -- -- -- beer has issues of this can stay good for rapper.

So it's more -- for your buck if you go to liquor store you buy a policy are -- right and you keep it and have real wild night and let's hope to treat the whole bottle.

-- story.

And use it again.

You want to entertain.

Bok no other things that with steam turbines are exploding and people wanna have all right back to -- -- -- ferry that 23762.

Dolls for colon head and Canada and we appreciate into the payable in kind of bags you can -- who who.

It could -- jobs presented.

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