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It's Wednesday and we also like wine out Wednesday's that injecting -- with me today and rich can believe are not.
-- except this is like your post Easter chocolate fix would be that it.
We're -- job and my ounces of it was Easter Sunday so this is apropos as far as I'm concerned.
We have to talk about chocolate wine and injure brown CEO precept Wein is with us on set with these chocolate and wine.
How does one come up with the concept of chocolate line.
Well -- school winds been around forever -- that's been around forever but to actually put them together.
And make that work that was the challenge we put far winemakers about two years ago -- and.
He used the grapes and chocolate for the -- -- -- we took real red wine and we infused it with chocolates -- So it is like a fresh tastes like -- -- taking chocolate chocolate syrup and putting it in a red wine.
What's the base rent one it's a bland it's a Bordeaux blend yes.
Okay and where you based out of Seattle Washington -- piece of flying is based out of Seattle Washington -- that.
And very up and coming region as far as wind -- -- a lot of great winds coming out of your region -- why do you think that is.
I think it's the growing region I think -- search clue what's in the dirt and -- the grapes grow wonderfully there.
And which is amazing to me I've recently learned about Washington stay -- that that.
You know the terrain is so different from one place to another -- you can almost make -- about any -- if you want we can and that that is always a challenge because you're known if you're known for one varietal.
Then you're known very well for Washington.
Makes great riesling is great Chardonnay is but we also make great red -- -- and even in one dozens.
Twenty years twenty years.
-- -- why he's been around her grew about ten minutes okay.
Ten years you're in the -- business -- -- companies say hey let's infuse it with chocolate now I think that thing that's always been out there is people love red wine and chocolate because we even have had pairings here on set.
Yes so we we put the challenge out far winemakers who they laughed at us and we said how do we make you red wine.
With chocolate in it actual put chocolate and so we -- the challenge to come about a year to experiment and and have fun with it and we came up -- chocolate shop.
Talk a -- is the name of the line how long has -- been around about a year round Valentine's Day last year OK and high selling.
We're doing great.
-- and five countries.
Will sell about 250000 cases this year.
It is it's it's exceeded all expectations then novelty wine if you don't like you know what I'm gonna somebody's -- and -- -- -- -- coming -- bring -- chocolate line I think it starts out as a novelty I think what changes is the feedback we've gotten on FaceBook and Twitter.
We've never seen the kind of adjectives that people use.
People are going crazy over this so it starts out as a novelty got a chocolate wine it's reasonably priced felt taken over my friend's house.
Then all of a sudden they get -- there's this brand loyalty that's gone crazy.
We had a great Valentine's Day Easter was huge and in the big one his Mother's Day.
My -- absolutely don't you wanna go over to your mother -- maker happy.
What what's the best thing to take them.
I don't have one incidentally had better you know -- But I can bring it to my mom I understand what -- absolutely.
Mother's Day chocolates up why not now let me let me ask -- how do I find this in my area.
Well first of all you go to your local wind shot you go to your local -- -- -- -- and you ask if it's not in there you asked him where in all fifty states.
They'll find it they'll they'll call the local distributor the retailer well and they look at this point for -- what does it retails for.
Retails between ten and twelve dollars and -- so what really targeting you targeting -- what we started out targeting women we thought we're gonna target young women right and what's happened is.
We were we were right and we were wrong young women.
Older women men.
As as long as they want as long as they wanna try wine.
And they like chocolate.
I think those are the two things that you look at but the thing that's been really transcending on this is that we're getting people that -- wine drinkers but they love chocolate and now they're.
Now they're trying as chocolate want and -- -- then is getting him that into the whole one world because of this bottle you cents.
-- what we've been in the -- business for a long time we do we have a lot of wonderful brands.
We we truly do make core our core business is about making great line.
This was something that we we put together we didn't know what it was gonna do it's taken it's taken the world on fire which -- -- line right now.
Our best selling one by the end of this year is gonna be this one is it really absolutely what other kind is what other -- -- you produce we -- across the board all like like I said we -- riesling Chardonnay is.
Really the -- categories fresh right now are Redlands.
We're seeing also people are really into the floral white -- like pinot agrees -- -- belongs riesling is.
That's a category we don't make a lot of my skydome estados that -- white wine that's out there very sweet.
It's sweet and so what happens is you start out as -- -- you start out as a consumer that doesn't know a lot about wind he starts week and you move dry.
What is simply will then that your -- Salinger.
Red not from Australia.
Canoe ridge so I'm not present wine and finally in line -- -- -- dot com you'll find dollar wanted to split the what is it's what changes have you seen Jane recession.
Life I think there were two different things that happened the people that bought expensive wine decided to start drinking their sellers.
So they had saved up line.
The economy hits they've got all this great -- they realize I can drink the -- that I bought overalls and they -- -- -- fine.
Well they didn't buy as much and they started actually drinking these winds are actually saying wow that's really good -- in my cell RAI they're coming back and there -- -- -- back and they're buying expensive wines.
Everybody else that we're buying fifteen and twenty dollar bottle alliance ended up buying ten and fifteen dollar bottle once so there was a trade down.
They were looking for value they became much more treasure hunters.
And that's really tough to fit into what you know chocolate shop is one of those things that -- -- knock on would you just say how did this happen.
It's it's the -- been incredible and I don't think it's just going to be a trend I think what.
When I talk about the adjectives that people use about this morning this is something that they really doing might -- line -- -- -- that I don't even now I can't even think well you better.
Let me tell you -- we've got our our our winemakers are excited about experimenting now because now we're kind of saying.
Throw it open right rare that I every -- with six.
Apps I eat you out of credit for try and why not -- brown CEO precept wine it's precept wind dot com Crescent point dot com go last in line it's up violent chocolate shop and let me know what you think I'm I'm dying to know what people think about this it's awesome.
Thank you think he's very --
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