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Molding Mitt’s Message

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  • Description

    Author Mike Reagan discusses how the presidential candidate can learn from his father.

  • Duration 3:19
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Theme on this program today now that Mitt Romney has all but officially won the Republican nomination how can he ho and his message on the economy.

What should -- do to make it brief Korea effective.

Joining us now is -- program.

From a California out of all places -- -- your dad had a I think probably the best line have -- in 1980 when he looks straight into the camera and he said.

All you better off now than four years ago.

You know Mitt Romney needs a line like that doesn't.

Delivered using that line but you're writing need to -- -- back.

That's gonna grab hold of the people and have -- ruling think.

About what they're gonna do when they go the polling place and vote you know in November it's a very important why they have people remember has to be short has to be swayed.

Every one of these candidates had been running for the nomination the Republican Party.

If there's one thing they risk they list somebody like a Michael Deaver.

Who worked with my father who really understood the media really understood how to -- a message.

And Ronald Reagan did something it seems none of these candidates are able to do very well while Reagan would listen.

To Michael K -- It's important that can listen to that person that he hires who's going to holding the message.

And Mitt Romney needs to hold one who's gonna bring the conservatives in but also bring those Reagan Democrats in and the country together for -- selection.

I just wanna move on to your dad's 1984.

Reelection campaign because in that year and he knew that his opponent would attack him.

For being the oldest president in history and -- turn it all around it's under completely Iraq just watch this for a second month one of us.

You already are the oldest president in his.

Some of your staff say -- -- tired after your most recent encounter with mr.

mr.

Mondale.

-- -- yet president Kennedy -- had to go for days on end with very little sleep during the Cuban missile crisis is there any doubt in your mind.

That you would be able to function in such circumstances.

Not -- -- extraordinary and I want you to know that also I will not make agent issue of this campaign I am not going to exploit.

For political purposes.

My opponent's youth and inexperience.

It.

-- Mike how about it do you think that Mitt Romney could make a joke at a debates and promised not to exploit president Obama's inexperience when it comes to handling real money how about it -- Ronald Reagan could laugh at himself Mitt Romney has trouble laughing at himself.

You give the other side at the back story on this Bob Beckel is sitting.

-- in a room watching this debate with his -- because he's running the Mondale campaign my father gives that -- Bob Beckel looks of the campaign staff.

And says this election is over Ronald Reagan just one here.

I think -- was right I think that was the mobile what it was just flat out all -- -- I'd want to Malta and Monaco and 21 state was anyone Minnesota I think that's it.

That's really what are sort of you know we want anyone Minnesota and I -- to my father actually you know that you lost Minnesota just know you lost Minnesota's it.

I lost Minnesota I didn't go to Minnesota says that's why we lost.

He is a wonderful man.

Might Reagan what a pleasure -- is again -- -- an -- got it.

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