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FBN’s Shibani Joshi on how the success of Apple products such as the iPad may hurt the company’s branding.
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Okay we'll turn as many of the cold you asked her Kleenex probably not a tissue -- when he hurt yourself and probably ask -- band aid in on a -- and some products become so popular and so ingrained at our lexicon.
That they become synonymous with the project in the iPad may soon it join that list of products according to the AP.
But the problem is is that too much popularity.
Can hurt our brand one of Apple's biggest fear is is that its products become so continent.
That they can never be trademarked and then anyone can use the product name even lesser known brands for example back in the 1920s.
-- lost its trademark for the name aspirin in BF Goodrich slots out on the term zipper.
And with the 57%.
Share of the tablet market apple perhaps may become a victim of its own success the company remember is currently in a legal battle with the China based.
Probe you to maintain control of the I had.
And the -- name in their -- Ginnie yes you want to be popular but no.
You do not want to lose that trade -- branding is so keen to be angry instant six to Apple's success so.
Successes gun but sometimes it can kind of -- in the -- I think I I think a -- of I'm guilty about it called for people's ipads -- an aspirin tablet.
-- -- and another about bears loved having history lessons -- all right coming up.
