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Well thanks for picking the NASDAQ for -- highly anticipated IPO of a hundred billion dollar company is preparing to hit the market but we have someone who says FaceBook is just the beginning mile -- these social media industries.
Rise just gender Singh Cassidy is the founder of social commerce site joyous dot com and she joins us now you you used to be Google let's just get that right -- you -- and I did a president to Google and you left to start other companies but.
Would you say that FaceBook is just the tip of the iceberg haven't we seen some of the rest of that iceberg already witnessing got some of the other social media names.
-- you don't see getting crowded well I think their couple things to realize the number.
Line you know when people talk about social media certainly face -- is now the identity system of the Internet and I anything -- would dispute how good -- job back.
You know but if you look at the trends and social media I think FaceBook and Linkedin certainly one piece of that but in the valley there -- many other companies I think that are benefiting from continuing to -- social media interest would be a great example.
Instead -- and be another -- lots of new companies that are taking.
I don't horizontal or vertical approach to finding communities of interest let's get to pay interest first -- interest has suddenly got very hot and then that brought these questions about the legality of people posting their favorite pictures and they didn't have the rights to those pictures etc.
Is that a stumbling block probably get over that I think children look I mean this is why -- DM CA was invented right if you think about the Internet it is essentially an open platform right.
People are a fat in fact on -- -- trading content for the people it drives traffic to web sites.
You know the reason this website to comfortable with it because at the end of the day to user generated bad for their company.
You know DM CA protects all company's ability to take down content they don't like that but most in fact -- Yes it's against -- -- you mentioned you'd like this one receiving a half billion dollar valuation from venture capital company I mean is that sustainable.
It's a lot of money.
You know it's interesting I think a couple things to realize in the social media phenomena and Twitter is a you know yet another example this trend number one you know.
That underlying fundamental consumer growth in all these places and even if you look at Twitter if you look at -- you -- if you look at Tumblr.
Mean you just need to watch the unique visitor growth trend in all of these businesses to realize that they -- that they you know.
That the underlying fundamental trends and consumers flocking to an Israel if you believe that there is value creation the minute -- prospective bridal fascinated -- -- six years ago five years ago nobody really -- -- this is an entire unbelievable credit sector but.
You're an advisor to Twitter why haven't they gone public yet.
Have to eat I'm not unity event sweater and obviously twitters that job is to figure that out for themselves I would rather not call -- -- timing I mean you obviously see the FaceBook decided at.
What would be an appropriate time for them -- Is it Smart how important is timing when it comes to these companies.
Well you know I think look I think the benefit now a secondary markets and liquidity it's actually put a lot of control in the hands of the companies in silicon got to decide when -- wanna go out and when it's appropriate and -- now obviously coming from the valley I think that's a good thing right.
Whenever liquidity alone becomes a reason to go public because -- -- cut public as a told SATA burdens.
You know and it take you know it's it's not and he started jump -- lightly and I think the fact that the second and markets now assessed for a lot of these companies to have.
You know liquidity options since late appointing a life cycle is actually a good thing because then when people go up -- going up for the right reasons -- -- -- and they can really sustainment.
Is there another big FaceBook out there and you know it doesn't take long for these things to explode by the very nature of social media -- do you get that feeling that.
At some point in the near future and have another FaceBook and -- and you know I mean it's hard you know I think companies like Google and FaceBook honestly an apple.
-- and you know come along once a decade OK and but I do believe that there can be many winners in this trend right and what we're starting to see is people are really taking advantage of the identity graph in the social graph the Internet to -- Vertical taste -- And I think that's a very powerful trend let's not ignore your company joyous JO YUS.
And it -- online shopping with social media what makes it different from say a -- Gilt -- what choice that's on 100 other fundamental thesis about the Internet which is that video in the booming video is just beginning that is band -- has increased and people like to share -- -- contents.
The ability consume video contact will become essential ingredient to every e-commerce -- -- and choice that's on the -- trend -- -- social.
Thank you so much akin to Singh Cassidy former Google president but the -- founder of -- thank you so much for being here.
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