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Sugar Prices, Easter and Just Born's Bottom Line

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    Just Born president David Yale on rising commodity prices and holiday sales.

  • Duration 4:09
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Thank you very much Jeff -- -- -- bet on next guest has his eye on the rising price of sugar.

A big component of course of his products joining us now David -- president of -- -- -- brands like hot tamales -- tonight's.

Peanut shoes and just in time -- Easter the iconic marshmallow peeps and so David we've just been talking there with third Jeff in Chicago the rising cost of sugar and I love these let's be honest solution that goes into these how how is that -- -- bottom line.

Well actually we've been driving a lot of productivity initiatives actually in the plant and sort of take cost out of the system so we could.

Offset some of those rising costs and try to keep prices to consumers that relatively same levels from year ago.

You can actually buy it.

A ten pack of -- in the store now from anywhere from a dollar to a dollar 29 and still represents a terrific value.

We call it iconic I mean how while sales house this year is shaping.

Time that you feel company absolutely Easter is actually coming out a little bit earlier this year than a year ago but yes our sales are growing at an all time high we're gonna have double digit rates.

We're gonna outpaced the category and it all gets around keeps being truly iconic with Easter and when you think about it's a brand the people eat.

They decorate with the use for arts and crafts and they put in recipes so it's multi dimensional and people have a visceral connection to it.

A couple of -- number one you -- -- number you said this is a one billion dollar holiday really for you right which is equal to Halloween -- as we talked about that.

This is something net cynnex it's almost time Greek its -- like that cheeks and -- -- on the right.

Now entry and hope that yeah it really is perfect for Easter baskets and -- you -- you have the constant due to keep keeps afloat -- to keep the business afloat.

How do you come up -- all of these new products and what are some of your new products to help you -- You know we talked to consumers that's an obvious choice for folks to put into an Easter basket as I mentioned.

We've gone into the chocolate and marshmallow peeps business which has become widely popular by putting together to beloved ingredients to consumers.

And that has been a tremendous source of growth we also have this new item called -- -- Which -- -- is an entry into the hand are -- -- segment and again -- dimension of chocolate.

And marshmallow things.

Flavor.

Up -- Easter a little bit.

What's -- thorn in your side.

-- -- -- you've -- to craft you worked at -- late you're here now I just born a -- smaller company which gives you the ability do great things but.

What's this morning your -- in this this is what keeps you awake at night.

Well what keeps me awake at night all this should -- reading the EFSF that that also you know you mentioned before the rising cost commodities especially sugar.

Which is the last commodity.

I think in the United States it's artificially subsidized by the government.

And -- -- working very closely with the national confections association try to get that subsidy repealed which will enable the whole industry not only just born to keep prices more online.

So that consumers continue can continue to enjoy.

Their favorite candies both at Easter time like peeps and only around.

You'll also I see -- in 35 countries is any other country other than the United States where they just can't get -- -- Well I think probably up in Canada told him more most him North American phenomenon but one that a nice new shape but the -- -- we have moves -- at different times a year have a mostly chicks and bunnies as we have in the United States and people really as I said before have a lot of fun with it because -- iconic.

David gal oh really glad that you can look at that -- -- yeah.

And I am very happy holiday receive video throughout our knowledge of one other thing yeah I'm sorry to report broken the papers yesterday -- that that famous legendary do of the candy business Mike and I.

Mike and -- have split -- due to creative differences they're going their own ways it's.

Might just excel I thought I guess not I mean I get my -- are -- going to be Michael -- but Mike I doubt.

-- on the package there packages -- Ike has.

Actually crossed out Mike and -- gonna be a musician values going to be.

Artists and consumers are actually gonna get into the conversation.

On FaceBook and Twitter.

What they should do have.

Clinton like Dan and Jerry China battle it out all right -- A -- union -- a -- -- -- president thank you so much and that's because he's just.

I would certainly are well happy Easter everybody's -- right happy -- -- everything for the holidays and it's a good thing my husband's eight cents.

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