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Miraval Betting on Multi-Million-Dollar Spa to Boost Business

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    Miraval Resort president Michael Tompkins on launching a new spa with Clarin this may.

  • Duration 2:57
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Well after writing up the worst of the reception in my next guest luxury resort is now betting on the launch of a new multi million dollar spot.

And he hopes will halt as businesses the economy and -- joining -- now for the six on the road Michael Tompkins.

President of Arizona's mirror -- resort -- spots great to have you on the show you.

We should say enough is you hoping it's gonna turn around but your bus at seeing case former chairman of mail while Fisher -- -- property.

He does 100% and so he's back our initiatives that we've had for our business strategy now for.

You know going on three years and we're very grateful.

So talk about the spot because it it I'm from Arizona as a -- know about it but.

Oprah loves your -- Warren Buffett -- -- what is it that attracts these big name celebrities do you think well I think.

The principles of mindful -- the philosophy of living in the moment everybody has a lot going on their life right now and the ability to just stop.

Gives people the opportunity to think clearly especially when speaking fiscal business decisions that are.

You know resting.

You think these these.

People that are may be more stressed out -- the rest of us Oprah -- -- you know sector are coming to their sort of panic -- their heads.

I think so and and you know mere evolves also known for authenticity and so.

You know the ability to be who you are in our environment is a huge draw for celebrities and fruit and we should also say -- in the Sonoran Desert which is just a natural.

Habitat of -- -- mean if you've never been -- people's ago.

But I do ask you about this this news spot because you've come up with -- corporate partner.

Any sign the products and is that why take the spot after action do you think it takes the name just a little -- No I don't think it does in fact in 2008 with the economic current downturn we were looking at.

How could we come out of the economy and really be positioned in -- -- our industry.

And so we changed our business strategy.

To include strategic partnerships and Clarence was one of those partners that we aligned where they've always been known as quality brand with great results.

And they were actually one of the founders of the -- industry when it comes to the cosmetic line.

The other piece of it is we also joined partners with doctor Andrew -- -- National Geographic and those both of those have helped elevate our -- Andrew Wile who is the renowned nutritionist to preaches that you know you are what you eat and to be healthy isn't it eat organic and all absolutely Ocalan is this how much of that.

How much is how much is -- for night it's.

-- on this season bit you know it it could range from several hundred dollars to close to -- -- may be all inclusive but.

You know that includes everything from your pick up to the airport to all your food your -- services and -- coming.

We have a brand new cookbook mindful eating coming out on May one we're very excited about it -- sales are very brisk already.

And so that -- released may first.

Well like SA can never the Sonoran Desert it's a beautiful place southerners on -- sound very sick.

-- Hopkins for mayor -- thank you for coming and thanks so much -- New York is new Yorker by the way but enjoy.