Porsche revamps American car line
Detlev von Platen discusses Porsche's improvements
- Duration 10:40
- Date Apr 4, 2012
Detlev von Platen discusses Porsche's improvements
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-- -- -- But when the New York auto show comes to Manhattan is like a huge events everybody goes.
The big eagle part is that most people -- -- don't even actually have cars.
Many of them don't -- have licenses.
But -- can't wait to go to court show and the cool part is we're not copy go to not card section you know.
Of course the name review of Ferrari that's the place to be and we are going down there right now which is so cruel.
Definite bond Latin is with a straight as CEO Porsche cars North America I am a key sick I'd love men I'm so excited to be gotten -- you.
You have a -- a great step coming down the likes of before I ask questions you tell us what we can see we come to the auto show.
I say CS has a very -- -- on pauses then we have to North Korea North American premiere enough for us.
The new books as a third generation of the key we introduced the first time in 1996.
Life -- -- -- led the design.
And we have and you pay yen these first time.
Okay yen in dealing with a kid he's an engine here in North America is a very exciting news.
Let's go back to the box did -- so hot.
But you must -- -- 15% more fuel efficient than a -- it replaces.
It -- a hybrid.
Not always the convention engine we.
Two and just -- -- two points and seven lead us we have.
Or follow up and another one with 350 north about what we did that is basically puts a copy.
And a completely new platform we using composing a new medium is viewed.
Freight trains destruction and we -- making it -- like duck.
CNN and in -- 77 pounds that up.
Make it later uses less fuel -- seven feet.
It's just -- -- hot in this year what have you is this your best seller here in the states.
Does -- -- that is.
We're presenting was -- nine elevenths -- cost -- 35% of -- it's it has best that I is is the key yen.
By the bucks son in the havens amid engine concept is -- -- -- -- -- sitting -- and is your best -- in the united -- Yes it is really we introduced a -- and it really we can introduce it in 2003.
But occasion of the very strong ninety them -- -- DNA.
And -- success but he needs to be we're presenting today roughly.
-- 45% of policy -- in the United States.
Let me -- in the flash drive there has grown up and -- -- catered -- and they need to put in the backseat but they still want the power of the 9/11.
Exactly -- -- some emotion them -- says is the driving seeing.
There was this morning -- And we have proven that was again.
And the tradition -- he's DNA on the 9/11 we have always this.
-- -- on that you -- -- take a look now as the enemy off regular first introduced in 2009.
Very value dynamic.
Looks -- -- done is this segment also.
OK let's talk about the diesel now why why bring and he -- in the United States and when we seem to be honest how great -- here in the U act.
So why diesel.
We have started you're right we just thought it was a -- and we I think various satisfied with the I would 50% to mix.
50% of all of the Canadian I refuse United States we saw that we should use the season ends in in Europe to two years ago.
We have now all the mix of 250% to Europe and we Phillips.
That's it's time knowledge comes -- seeing that the perception around the -- focus on fuel efficiency on range on talk has become more and more important.
And with the new technology.
It's a very quiet technology and I think it was time to -- this is this segment with a Canadian.
It's really interesting concept I'm I'm I'm very curious to see how itself here in the US now you're -- you know I mean -- you.
Get insight you have -- sixth you have voted six ponds of talk is this because so you need -- -- -- You need and -- he deranged and you imagine was one single one tank.
You can drive from New York City to Indian companies on this thing that tanked 714.
Mines ranged from that -- And the worst part if you look at and that -- -- -- -- -- from the local.
Baseball beyond their cart and again -- -- can actually -- in the car nobody gonna ever go does.
You know need to go to the states and.
And -- -- -- that is pretty amazing okay so year every year your.
US sales are up more than 20%.
How -- -- possible.
We -- recession.
And we fed did but that we got a very strong momentum in 2011.
As you said.
16% increase nearly 30000 hostility in the United States and for the first three months of themselves where.
We have PC is that this momentum is continuing very strong traffic in -- stories.
Do you -- does not reporting is that -- consumer confidence.
Despite -- prize increase coming back a lot of interest of our products a lot of confidence so.
We QVC and confirming from -- signs that the economy.
Seems to be back on truck.
Confidence is there that's very.
Won't walk us.
Yes that your customers are ever faithful in the eighth your voice driver you Rhode -- you you -- employees driver you're very very very committed to your cars are Madison.
A testament to something you build.
Can you talk about the US UV can I do haven't had about a thousand kids it's over someone like me.
It it's -- -- economy is that right.
Yes face cesium McCann is.
You listen -- which we -- we should use.
At the end of 2013.
Beginning of 2014 mean is this come back.
It's it has brought up the -- very compact.
There is thought this was all of the DNA.
-- Foster and this is one of the reason why we chose this name McCann.
Which means -- Indonesia as the Italian was always openness of dynamism of -- of what we expect -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- But as soon as he was did -- we recognize immediately it's coming from cost.
And other fees of up north and a lot of emotions.
I love of the key and -- I'm sure it's going to be awesome.
Talk about the Panama have for a little bit people -- -- -- out on the road more and more you know I think it brings a lot of forged driver's where.
Against the notion of these so called -- and yeah it's catching on isn't.
Absolutely I mean we had the same reaction when we introduced a -- -- 2003.
People who -- watts cause out around 9/11 evolves and how has suvs and we have the same.
Cinnamon with the economy out which we basically introduced in the middle of the crisis 2009.
Everybody USA -- -- crazy and I think it was a right decision.
This -- -- establish very very quickly in the market we are now.
Finding you know roughly 78000.
Customers yet the United States very very stable -- -- still.
The very successful car we just introduced.
Few weeks ago California GTS has brought just -- professionals -- an -- And with -- -- -- we have -- -- -- face now we have a very -- new range for the economy you know very successful.
So it seems like everything -- not all good on all cylinders and and the notion that you're going to double sales by 2018.
And steamy -- really laughing.
-- how are you -- do you anticipate doing NN.
We are anticipating but I am asking our view -- -- to invest.
In new facilities.
-- is very wrong -- is not only bringing new products.
We have the youngest product -- headline news history of -- right now.
But we also are -- -- and -- we invest in the ownership experience in the U.
Treatments so that's a customer satisfaction is coming along with the new products that's very important we at a point in new people growth we -- looking forward.
-- was added value so that's -- growth can be sustainable in the future.
Did you just needs to be growing we have to -- and increases for the workshop and -- shown signs.
We was there was a numbers of yes we so far because we think the footprint is right.
But yes you're right we have foreseeing a very strong increase -- -- emotions and -- principled -- you.
It's 199 at one -- in -- -- in North America right now.
Saying no plans to bring in is it lower and model and half are there.
-- -- -- Any plans to bring in -- lower end model and I mean I I know it would insult to -- dealers of the world -- could open up your clients now.
Have to be very -- at the moment.
Just take 2012.
We -- introducing.
Seven you motors is this year and of them knew was coming next year we have to focus -- -- -- what we're doing yes and no not going to so.
Yes we are.
Some ideas we have -- about some new directions but I honestly thinks that's it's more -- cost.
No I think we are not ready for -- just a moment and no decision has been an amazing in this direction we stay with -- -- position at the moment.
You know what you do one thing you do right and you certainly made great cars -- and thank you so much for taking the time grace's hair and talk dad and I am looking Howard's second avenue SUV.
We're looking forward to seeing you soon so I come and you that we and add.
Yeah I'm black and enjoy your seven in your car shows are Porsche cars North America CEO.