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Mark Stevens of MSCO breaks down how continued advertising on Rush Limbaugh’s radio show has benefited his business.
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Want to update you on a store that we brought you first on -- and company's mark Stephens.
He was targeted he was threatened because his business advertises on Rush Limbaugh's radio show.
He was part of a coordinated effort to get advertisers to drop rush.
But clear channel says they didn't look.
Joining us now with an update on his business and is amortizing his Mark Stevens he's the -- all of you'll company.
It's marketing it's far from Stella I always hate the title of your book and I refused to say it only gas.
Felt that parried figured out of -- Erika price.
I want an update -- because you refused to drop advertising from -- show.
You were threatened because of that I want you to tell us all how did you do advertising wise.
-- well first Novo the we've got a tsunami of responses from.
The country positive all over the country I mean 9899%.
Of the responses and then.
Extremely positive and supportive.
To a point that's been for quite interesting to me because it's sort of like that people have seen another Everyman step into the breach.
-- and stop this craziness and be able to be -- to stand up to.
This intimidation what I -- terrorism on your show the first and we did.
And I think it -- terrorism because they threatened me.
They -- my staff they threaten us with physical harm they threaten us -- financial damages threatened to hurt us that threatened to put us on the surveillance.
I mean it's 2% of the respondents.
But the the those emails and so vitriolic and acrimonious that it's it's it you know to certain people can be very frightening.
But I said I want to double down measurable -- we're talking to our reps now about doing that.
Doubling and tripling down yeah more -- we -- absolutely.
Now what about the business angle via you advertise -- a marketing company -- you advertise with Russia.
Can you measure an increase in business not a response via email to you and you'll company and the threats against you but the actual business the -- derived from those ads on Russia show we measure.
-- we will we of course because -- and advertising Russia for several years now and and that it's great.
We also -- as I told UNC BS some Bloomberg's not a political stance on a businessman is is our -- for me.
This is not a matter of you know seeing more I'm gonna get the best political bank and I'm I'm running a company and be able to national insurance that.
But the the the thing with -- is that.
Our business this year I can't -- -- to rush but I've seen the headwind of the last couple of years even though we were doing quite well.
Turn into a tail winds we have a like a 15% headwind turned to a twenty present -- Smart statements are regret the same amount of time has got to move -- -- another pressing issue which -- just broken -- of the month we appreciate you being with -- good -- -- thank you thank you.
