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John Abbott, Quepasa Corp. CEO, on the combination of MyYearbook and Quepasa to reach out to a global audience.
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-- -- -- And my next guest says that the goal is to create a global leader and meeting new people joining me now he -- -- chairman and CEO.
John Abbott thank you John for joining us on the show today today you announced here re branding yourself that is as -- me.
Why is it's so important tell me about sort of the sort of the business rationale for doing this marketing change.
At the facility and -- new people on line making friends on line.
We merged last year coupon -- my yearbook.
Two different social networks can apostles Latin America focused.
It's key focus is meeting new people.
My your vote for -- our standpoint very similar -- being you people.
85% user base in North America.
So that body as we combine both companies.
Where were re branding under -- -- a better describes what we what we do to better grasp a global audience.
But you're connecting people to make new friends make new connections here but there a lot of other competitors in the space obviously that the biggest line is is is FaceBook but there's also attacked and and lots of other companies that are trying to do what you do so why is -- -- play it seems that you're taking.
So successful.
There's not hello uncalled for in this way we believe progress we are already after -- younger your average -- -- nineteen.
Your user you're going after a Latin American audience I mean does it too specific -- she is -- art all encompassing a way to FaceBook it is.
Well I think we've -- we believe that stop making new friends this is something that's universal.
We have 78 million users today.
We don't few FaceBook as a as a competitor on the conference very you know we -- -- complementary -- stepped back.
And look at those are a large social networking segments you have.
FaceBook the larger player.
Their focus is on connecting with people you know out to be friends to can be can be family right -- -- is your your business connections nationals or -- is celebrities news.
We're meeting new people where where the number one.
A corner comScore sites for meeting new people and -- states.
We are very significant footprint Latin America.
And the goal is to go after a global user base but with a common break.
All right so where do you -- -- be very quickly before we wrap things up -- wanna be in five years I mean do you want to be sorted that big hot in the way FaceBook Twitter and Linkedin all these places are.
What are you going to be the center of.
Meeting new people we think we can -- and a lot less than than five years we've got a great head starts.
And I and we have done a user -- -- -- every amid a lot of people a lot of different places John.
-- -- FaceBook -- I don't know from FaceBook but they have if you were to receive a friend but from someone you didn't know on FaceBook yeah.
You'd think that's -- you get -- is a little weird but on our site we we design it would -- -- -- -- serendipity that you see makes in the real world.
We might meet someone at a at a mall so maybe randomly that serendipity.
We engineer that online.
To facilitate and that's something that.
Back closer knit community they're saying.
It's a bit different different users okay Harry Jon Avnet chairman and CEO okay -- guys and it just check it out because -- that you know we we all got a check it out keep costs as well as -- -- back thanks for joining incidents.
