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New Era CEO on NFL Deal

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  • Description

    New Era CEO Chris Koch on being the exclusive hat company for the NFL.

  • Duration 3:51
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Well Adam -- draft -- presents a new era for young man -- -- -- a new beginning for the hat company new -- starting with issuers draft new era.

There's gonna be the official on -- headwear for the NFL that means a whole new crop of fans at -- global sales.

Joining me now offered exclusive interview is new -- CEO Chris cut -- great to have you on the show -- huge event this morning news New York.

Celebrities politicians.

-- commissioner.

So big response to this this new ground breaking -- -- -- -- -- the event that you driven cutting there's you know line of consumers around the block when when we left a few minutes ago so we're.

Very excited about the turnout so with the fight energy deal with the NFL you're gonna be -- exclusive.

Hat company for the that's -- everything you see on the sidelines will be new -- and it's you know the nice part about his we have different products for different times of the year so we're very excited about.

A company like new air a smaller company to be fair.

Compete with the big guys like Reebok and Nike -- -- you cited major deal would -- on -- that they would seem to have basically the monopoly on sports well I think.

With the NFL did was took -- best in class approach you know and we -- -- you know there's of the finest -- company in the world.

What we do is is no one does it better than not so I think they looked at -- and and decided it was it was time to have the the best -- you know kept company in the world making them.

But you do a lot of different sports I mean you're not just up all the be paired up baseball and you've got hockey in Manhattan what she and activists some anyway.

I was born into them fourth generation so -- Kraft -- of the company 1920s so we've been up.

Really in the baseball business since the thirties and you know now with the NFL you know extremely excited in the sidelines -- that.

It's really going to be great for the players and the consumers to -- over -- to Wear and purchase and you know owned the fines tips in the world.

All right so the draft obviously these hats are gonna be on display we Sydney and we see the draft on television we will see your hats on the players on the family members except -- and also -- but the said he got the pop up store New York but everything is gonna be online for you obviously true -- well what's what's gonna happen.

With this is you know the the it's really -- -- -- -- to a new city so that it's a city name -- the players going to be wearing it fitted cap and then friends and family will be wearing -- adjustable -- snapped back yet so there's a lot of different designs and favorite sport is about all.

-- and a big bills fan so and we're we're pretty happy about.

You know Mario one's -- -- buffalo so that's that's going to be great.

Mar airlines big created to continue though is big for the New York area or heard that and it's and it's going to be huge -- before I -- I do wanna ask you about about Reebok and -- there's a big you -- -- obviously -- -- What do you make of all of that I mean is that -- -- and -- sports is competitive.

The competitive -- the business of the pair well.

I think it's it's huge in in I mean -- I think we'll let them -- on Nike -- speak for themselves but.

-- obviously the launch event of a new uniformed new apparel.

Is it isn't huge -- is as long as well as have worked.

So -- I've got a couple moments -- -- quick.

And our profitability.

I mean when you look at the different sports the different licenses the different teams is there'll line.

Business profitable for you is there a fan base out there that spends the most money is at the hockey fan of football fans.

I think for us it's it's -- our core demographic is sixteen to 24 so it's you know that's that's the kids that are going in the stores you know week after week month after month find new products and that's really.

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