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FOXBusiness.com’s Kate Rogers on whether small businesses should consider hiring celebrities to help boost their brand awareness.
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On the cover and that -- a -- -- let's talk about some in a little more interesting as far as -- small businesses -- is -- celebrity endorsements help.
-- rises zero that's a foxbusiness.com.
And she -- an article up on the site talking about this AK a lot of people think that if you get a face.
You break it makes a big difference -- -- -- asking just for your product here and.
Yet definitely since John -- cash to have a celebrity.
Either where your merchandise to show up to media store openings can you really counting for small businesses especially.
When they're trying to -- notoriety when you think it's really if gasoline TU.
Being seats but -- experts say that it could be something that you vaccine that really doesn't show great return.
-- -- side of the argument here I spoke with dar dar.
Is the senior editor in touch weekly and he's also small business owner called yes she's kind of seeing it from both sides of the -- and she said.
That basically having celebrity even to show up at a store opening taking command up to 50000 dollars.
To be there for.
About ten minutes which is pretty wild and -- doing our small small company.
Packing scheme that's a huge amount of money free dispatched -- -- said that as celebrity cultures become more and more popular today and more emphasis is put on it.
More than they can ask for -- with the least amount of work and I know Holland okay had an article on Fox News icon that is basically celebrities being paid to part.
So really you wanna -- that much money have no guarantee return.
She said if you do choose to have a celebrity come to an and -- our store opening your where your merchandise.
Be sure you secure the proper media outlets -- -- at the audience that you want to target.
They're gonna find out that the celebrity was -- your business because that's really where you're gonna get the return on the investment there that's the point.
Yes that is the whole point that you're going to make news exactly so if you are going into that that really have a celebrity shot make -- that the right people find out about it is if they shot and nobody finds out and that's 50000 dollars on the back to great -- actually yes definitely what else -- so with Clinton -- Courtney he is from Azeri advertising senior vice president there and he said.
Once you -- celebrities essentially run out of good ideas.
And he thinks he instead of hiring celebrity you should go the routed me -- yourself famous which I think is -- really cool idea.
And something that's definitely easier today for small businesses with so -- social media out there -- all these viral video campaigns.
-- route to becoming famous is a lot.
You know -- a lot easier than it wasn't passed in the past he's looking to -- web -- entry.
Cabinet made me think of several -- Sarah Blakely create its banks yes yes he had nothing she's now a billionaire on the cover for on the cover afford she was on Fox Business easily -- down -- chain.
She used social -- exceeded -- obviously didn't -- -- staying in a celebrity -- on the celebrity find out on average slightly now they are they are -- since she definitely.
And the root of making herself famous -- -- -- was saying look at something like Jim Perdue.
He created his own personal Howard Jared from subway -- actor IRA where nobody's to the American public and now there.
They're big.
Famous people they represent these brands you don't necessarily need -- -- -- in sister or Tiger Woods are a -- is -- to represent your brain causing losses seen how that goes back.
Oh great trying to evaluate -- extension -- dropped him all I mean you could see in a mess I don't see it yet the bill indoors anything right Simon we've gotten some hot water several times over that -- -- that he really run a fine line with that as well I think.
Pretty decent class class with which is really important if you do -- -- celebrity route aside from getting the media coverages which is really important.
Also need to be sure it makes sense for your -- that I was talking with him here this nice wholesome Stanley company you want.
East Jersey Shore starts right representing your rant in needs you have that I'm captivity makes sense for both of you and that's the way that they'll get something out of -- look at something.
Breaks because celebrities discuss the persons of celebrity doesn't mean it's gonna work is make headlines for all the wrong reasons we.
I'm still all the time -- -- -- there that's great step kids article is on foxbusiness.com.
Check it out.
I love the notion of making yourself a celebrity is I think that -- what's his name from Wendy's did it lands.
I can't think of the old guy's name is the last day is something.
Tom -- smoothness and -- and -- team effort we got going on here.
I think that's better way to do and it's very yes agreed send -- out viral.
On little YouTube action.
I -- went to test you again check advocates are well foxbusiness.com.
Keep writing -- great -- -- -- before we go let's.
