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Despite Economy, People Still Pampering Their Pooches

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    Zoom Room CEO Jamie Van Wye weighs in on sales of her dog training business.

  • Duration 3:19
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Out that doing it themselves are right over fifty billion dollars that's how much Americans spent on their pets in 2011 an all time high.

People like my guess stops suddenly reaping the benefits of joining me now for this week's edition the small business big ideas.

-- fan Wei president and CEO all of those -- room that's a dog training franchise and a Jamie thank you so much for joining us fifty billion dollars.

Have you seen this amount -- ya have you seen good good debt profits in your company over the last -- year old son of.

Yes actually we've been very successful despite the downturn in the economy because people are still spending a lot of money on their dogs.

And so despite the fact that there.

Maybe cutting back with things like vacations and lunch -- spending.

There really is spending money close to home on pleasures that they really enjoy and one of the things that we do is a national franchises really trying to increase the bonds between owners and their dogs so.

People are having a great time they're coming -- senators are learning a lot of things and they're still spending money with us I see that sales -- business Jamie -- a 140%.

What are you most popular classes.

Well our primary revenue stream is agility training which is an obstacle course training for -- so you come in in your dog learns how to go through tunnels and over jumps.

But we also do a lot of business in puppy classes for new puppies rescued -- classes for people that have recently adopted puppies are older dogs.

And things like tricks classes so we do have a lot of dogs that come in and they learn how to write a skateboard for example.

I have a new puppy by the way Gracie a cocker spaniel I do not see -- writing AF.

The skateboard or anything else but you never -- listen you have ten locations around the country hoping to double that number by the end of the year.

Is there any particular region of the country this especially profitable.

Well we're really looking right now to go into Chicago and New York but we'd really like to see them in all of the metropolitan areas in yes.

Very good other than opening new locations what other plans do you have -- business have you and tend to grow the business.

Well one of the things that we focus a lot on is new curriculum development so -- -- constantly coming up with new things for people to try with their dogs.

The latest that we did was -- hurting and since we don't have a lot of sheep in urban areas we have the dogs hurting those big exercise balls so.

We're always trying to develop new and novel things for people to hang out with and play with their dogs and learn something yeah I've seen dogs herding people in Central -- that's the -- -- what's the best.

-- to me what's amazing to me is still amounts of products out there and then not cheap you know you start getting the callers and the you know the harness is and then you get to specialty foods I mean.

So you'll business how many different directions do you think you could go I know you have the dog training -- are you thinking of adding other aspects.

Well we do have several revenue streams as a franchise we do do the classes we also do private obedience lessons in private lessons.

For puppies but we also have a very struggle -- component to the business and services that are a little bit more unusual like dog birthday parties tend to be very popular there so we have -- discos usually every weekend in our locations -- -- discos my -- -- yet what's next fifty billion dollars a year it's been and that's why not.

Jamie van way thank you so much -- room president and CE.

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