You're watching...
Jessica Herrin, Stella & Dot founder and CEO, on the company’s growth and why jewelry parties are becoming a new craze.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Tupperware parties are so last generation Stellent dot it's a jewelry company that's shaking up the world of home parties and giving women across country.
The chance to -- their own box Jessica hearing is that spanner in the CEO Stella and Dyson joins me now I'm -- -- -- I'm so excited -- happy here as I've been telling everyone on the set I got a piece and Stellent dot -- for the holidays.
I admit that I didn't crack open the box actually Wear it until today here here's my Stellent dot cost.
I'm got about fifteen compliments on this in the last twenty minutes.
I was really surprised at the packaging -- just how beautiful piece is how unique and original it is an and it wasn't any thing like I thought it was gonna be telling our the world tell our audience what exactly Stella and dot is in what -- -- Well let's downside is a -- selling company that gives the modern woman.
A fun stylish profitable and easy way to beat partner and exactly what you just -- about -- -- -- Chantilly lace cut.
The reason it's easy to sell our line one it's irresistible it's affordable but it's hot fact that it's easy to talk about.
Right people compliment -- -- you can thank thank director's finding you can shop online and I website or at an el centro at a cost of all.
And you're doing an and a couple of different ways -- sort of redesigning and revamping at this whole notion of Mary Kay cosmetics to your door fronts.
In the same thing with Tupperware parties in -- having these hosted -- -- -- Throwing parties showing -- jewelry and selling them directly to their friends and family and it seems to be doing quite well for you.
We you know it's the tranches or casual gatherings where a hostess actually that the -- -- -- has -- got three jury.
Source I was really go well beyond their friends and family and style their community and it's such a great way because -- the pick it up they can play with that.
And our service earn a lot of money doing -- -- the also selling online as well so what -- -- -- in terms of how much you're selling online vs sort of direct to the -- innovative part of -- not it's just Smart business model for stylist they can earn a lot of money per hour and they get repeat customers because.
Just like you said he -- the package and and it's a gift right and it's universal that in this very democratic great price -- -- the lines and -- fifty dollars.
So our stylists make give Obama what am I having a great service experience in the -- -- They then get a ton of repeat business online.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- That -- higher and pieces these earrings and -- you're 29 dollars.
And he's you know -- you can stack these bracelets are.
Hostess gets 250 -- and shops -- -- -- -- so we have a lot of really easy portable pieces and it's a lot less expensive.
Been buying new mouth that you Wear an act that's like that's and yes this is a big piece -- -- 130 hey.
But it is the -- that you take it over our basic teacher -- -- and it's a much more affordable way to be on track.
Absolutely and the other great part of your story your growing as a business about to reach a hundred million dollars and humidity cumulative commissions paid out here 121000 stylist.
You're empowering women you -- -- -- started this business after you had your second challenge you re -- says.
Became not to -- and found a way to make 121000 other women on to consumers themselves what to admit -- to explain to our viewers how the power women can -- -- so well -- In this company why are so important.
You know that's the best part and I always say we're so much more than jewelry company -- where and fashion company asked -- -- people company first and -- happiness business and we're here because our mission.
Is to get every woman needs to -- her life I know that is a previous entrepreneur -- -- all the time.
When I wanted to become a mother I realized that wasn't gonna work I had to do it differently how to do it my way out of control my schedule.
So I actually pace the growth of this business out of my living room around.
In regular my first album I started and I -- -- -- -- here until after my second daughter was a bit older and not.
Was about defining successes happiness your own pace in accordance with their -- values and it's the best part of what we dios is so many people have found there Y eight.
Is either -- -- in part time or full time but it's flexible and if if they're making -- work for their life than its right -- Europe.
Female -- to bring your you're and enabling thousands of other female entrepreneurs to come back into the workforce that's exactly what this country needs.
And you make this beautiful -- -- her thank you very much so I think there -- -- dot from.
