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-- it is a great tool for job seekers and small businesses if you use it right.
But if you're not careful they're big mistake she can make -- can cost a lot of money here to tell us what not to do on line.
A best selling author and business expert.
Okay why people make so many mistakes on line what is the deal.
Later Jerry and that neither is still somewhat -- the wild west that you get to remember that this is still a new forum and I think that when you're not face to face with somebody there's a temptation.
To say it or to do things that you would never do in person.
And while everybody really -- the opportunity to go viral some go viral for the wrong reasons and that can affect your business -- can affect your career it can even affect your personal life.
-- so what do you do before you hit the send button what should go through your head.
I -- very first thing -- -- fox and business builds -- and that means if you don't want you -- talking about this on air perhaps with me that you do not hit the send button you don't put it out on Twitter you don't put it in the blog comments because these things do you sit out there -- ever -- you have to really make sure that there isn't something you want to stand behind it.
If not you write out a piece of Paper and rip it job.
Then what -- co workers do anything else but don't put it out there in the universe.
And if you have a small business used this as a metric for policy for your employees have them really think about what they're doing especially.
When they're representing your company yet you have to have a handle on that that's for darn sure easing and actually use your fans though -- mean if you're a business owner or if you're looking for a job.
How what's what's the best -- group to do that.
I especially for business and I think as human beings we always get caught up in the negative you could have.
100 positive comments about your business and one person says something negative and what -- fixate.
You fixate on the negative so try not to do that if you have the Tony 2012 video magnate Jason Russell he would -- get that all the eighty million viewers who loved what he was doing vs the naysayers he probably wouldn't -- had that meltdown if you -- -- -- what are you delay you really can't take you you personally.
-- together and realize that the people have a lot of opinions out there and that's okay.
People do have opinions and I think that you can use those opinions to your advantage get your fans to do testimonials written testimonial video testimonials.
And put those out there in defense and I think people take a look at -- and I focus -- -- OK let's.
Say I hit the send button and I realized boy that was a big mistake -- pulling it back and you can't do that obviously so what's the next best step.
Right there's no do over button but if you mess up go ahead -- up.
But then that takes -- action because actions speak louder than words and if you do the right thing if you say not only I'm sorry but here's what I'm gonna do to correct -- and you actually do it sometimes you can take that -- stay here and turn them into -- -- -- and you can also -- other potential customers know how you approach your business and that can be a very effective selling tools -- just because you make a mistake isn't the end all be all it's how you respond to -- -- they -- sometimes you just leave it -- right.
No no no problem no no walk away and know -- to run.
And it you get a one off comment that isolated or somebody who may -- seems a little Dicey then walk away you don't want to call attention to it because if you pointed out.
You can actually increased the Google search rankings and more people end up seeing it so -- -- a one off thing you can't make that person happy than just don't touch it with a ten foot -- well -- pretty darn complicated that thanks for the guy Carol we appreciate it.
Thanks for your time.
My pleasure is always Gerri thank you.
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